Abstract:Advertising is a tool used by business actors to promote their products. Advertisements must contain complete, correct, clear, and honest information regarding the product. Moreover, advertisement must follow broadcastiong ethics. The broadcasting ethics are listed in Law Number 32 of 2002 concerning Broadcasting, KPI Regulation Number 01/P/KPI/03/2012 concerning Broadcasting Behavior Guidelines, KPI Regulation Number 02/P/KPI/03/2012 concerning Broadcast Program Standards, and Advertising Ethics Indonesia. H… Show more
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