Pengaruh Perceived Value, Brand Image, dan Trust Terhadap Loyalitas Pelanggan

Kelvianto, Yustinus Ericko

doi:10.24912/jmbk.v4i2.7510

Cited by 3 publications

(4 citation statements)

References 3 publications

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“…A better position of personal selling and digital marketing can improve the perceived value experienced by customers/users of the m-banking loyalty. Kelvianto (2020) stated that perceived value Creating perceived value is like giving value to the customers and ensuring that the value is higher than the value given by the competitor company. The capability to give customer value represents Perceived Value can motivate consumers to be loyal to a product, so that a high rating will increase organizational capability.…”

Section: Discussionmentioning

confidence: 99%

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Personal Selling and Digital Marketing as Crucial Factors in Maximizing Customer Satisfaction Through Perceived Value in the Usage of M-Banking Application

Sembhodo

Hermawati²,

Fatmawati³

et al. 2022

JAM

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The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.

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Section: Discussionmentioning

confidence: 99%

“…Perceived Value can motivate consumers to be loyal to a product, so that a high rating will increase loyalty. (Kelvianto, 2020), found that perceived value has a positive and significant impact on consumer loyalty. Gultom et al (2016) proved that perceived value has no effect on consumer loyalty.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Personal Selling and Digital Marketing as Crucial Factors in Maximizing Customer Satisfaction Through Perceived Value in the Usage of M-Banking Application

Sembhodo

Hermawati²,

Fatmawati³

et al. 2022

JAM

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show abstract

“…The customer's evaluation of what is received in comparison to what is supplied is known as perceived value. Customers are motivated to remain loyal to products or services by perceived value, which has a major positive influence on loyalty [71]. Customers' perceptions of a product are well-formed when they receive it in line with their preferences.…”

Section: Perceived Value Has a Positive Impact On Intentionmentioning

confidence: 99%

Structural Equation Modeling on Women’s Perceptions of Halal Cosmetics Based on The Development of TPB Framework Using Religiosity, Social Influence, Knowledge, and Brand Value

2024

J. Appl. Data Sci.

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Nowadays cosmetics play an important role for women to maintain their beauty. The statistics show that in 2018, there was an increase of 5.5 % in the cosmetics market globally compared to the previous year whereas the skincare product accounted for about 39% of the worldwide market. In Indonesia, it shows quite the same condition and it also shows that the trend of halal cosmetics has a quite big demand with which 58.3% of Indonesian women choose halal cosmetics. This study was continuous research from the previous one conducted by the authors in 2018 to find out whether there was an influence of religiosity on Indonesian Muslim women intentions and behavior in buying Korean cosmetics based on Halal issues. Based on previous research and other similar research, the researchers developed The Theory of Planned Behavioral (TPB) as the model with some additional variables including religiosity, social influence, knowledge, and brand value. In continuation, this paper determined whether women regardless of these variables are interested in halal cosmetics that showed through intention variable in TPB. The model with 7 proposed hypotheses was analyzed by using the Structural Equation Modeling (SEM) method and SmartPLS as a tool. The results based on the 600 women of college students (muslim and non-muslim) in Java showed that 6 hypotheses have significant influence toward the intention to use halal cosmetics.

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“…In research conducted by Ramadhan & Siagian (2019), it is stated that perceived value affects customer loyalty. Research conducted by Kelvianto (2020) When buying goods or services, one of the factors that customers consider is trust. Customers need to believe whether the goods or services offered by the company can answer the problems that customers have.…”

Section: P-1412-3789 Wwwjournalmabisorg E-2477-1783 50mentioning

confidence: 99%

The Effect of Service Quality, Perceived Value, and Customer Trust Towards Customer Loyalty on Online Transportation Gojek in Surabaya

Kevin¹,

Anandya

2021

MABIS

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This study aims to analyze several factors that affect customer loyalty GoRide and GoCar in Surabaya. Several variables such as service quality, perceived value, and customer trust are examined in this study to see their effect on customer loyalty. This research is useful for Gojek in order to compete by increasing the customer loyalty that Gojek has. The research data collection was carried out by distributing questionnaires to 200 GoRide and GoCar customers in Surabaya. The sampling technique used in this research is nonprobability sampling with a purposive sampling method. The criteria for respondents are Gojek customers (GoRide and GoCar) who still use the GoRide and GoCar applications, who have used the GrabBike and GrabCar applications, and are domiciled in Surabaya. The results of the data were collected and analyzed using the SEM (Structured Equation Modeling) method with the help of the SPSS AMOS 24 software. In this study, the relationship between service quality and perceived value are tested, service quality to customer loyalty, service quality to customer trust, value perceived customer loyalty, and customer trust on customer loyalty. The results of this study indicated that service quality has a positive and significant effect on perceived value and customer trust, but has no effect on customer loyalty. Perceived value considered to have a positive effect on customer loyalty. Customer trust has no effect on customer loyalty.

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Pengaruh Perceived Value, Brand Image, dan Trust Terhadap Loyalitas Pelanggan

Cited by 3 publications

References 3 publications

Personal Selling and Digital Marketing as Crucial Factors in Maximizing Customer Satisfaction Through Perceived Value in the Usage of M-Banking Application

Personal Selling and Digital Marketing as Crucial Factors in Maximizing Customer Satisfaction Through Perceived Value in the Usage of M-Banking Application

Structural Equation Modeling on Women’s Perceptions of Halal Cosmetics Based on The Development of TPB Framework Using Religiosity, Social Influence, Knowledge, and Brand Value

The Effect of Service Quality, Perceived Value, and Customer Trust Towards Customer Loyalty on Online Transportation Gojek in Surabaya

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