This study presents a model that links work performance, leadership behavior, personality, and work commitment. The main objective is to investigate the direct and indirect effects of personality, work commitment, and leadership behavior on work performance. The data was obtained through a questionnaire from a sample of 125 employee respondents at PT Gradion Supermarket Malang Raya. The data were analyzed by multiple regression analysis. There were seven hypotheses proved in this study. The results reveal that leadership behavior can positively contribute to employee performance. In addition, work personality also positively contributes to employee performance, work commitment positively contributes to work performance, and the work environment contributes better to leadership behavior. The results of the mediation test show that work personality has contributed well to employee work performance with the leader's behavior being implemented optimally, and work commitment is highly conditioned on employee performance by applying maximum leadership behavior. Leadership behavior has been able to make a positive contribution to the work performance of PT Gradion Supermarket employees. Employee personality makes a positive contribution to PT Gradion Supermarket employee performance. Work commitment makes a positive contribution to PT Gradion Supermarket employee performance. Personality has a positive contribution to behavior leadership.
The objective of this research is to analyze the interdependence of human resource management aspects for the strengthening of Market Orientation. The subject of research is tourism industry SMEs in East Java Province. Hypothesis test is conducted with multiple regression tests. Data processing is carried out with software SPSS version 25. Data analysis technique involves classical assumption test, multiple regression analysis, hypothesis test, and determination coefficient test. There are 5 (five) hypotheses proposed in this research, as follows 1) Quality of Work Life has significant effect on Market Orientation; 2) Retainer has significant effect on Market Orientation; 3) Innovative Culture has significant effect on Market Orientation; 4) Quality of Work Life, Retainer, and Innovative Culture simultaneously affect Market Orientation; and 5) Innovative Culture dominates the effect on Market Orientation. The results showed that there are three aspects (Quality of Work Life, Retainer, and Innovative Culture) directly contributing to strengthening Market Orientation. Then, these three aspects have a simultaneous effect on strengthening Market Orientation, and Innovative Culture has the most dominant influence on strengthening Market Orientation.
Permasalahan UKM Bengkel Las Maestro pada dasarnya beragam. Namun pada Propenmas ini, tim memetakan fenomena berfokus pada aspek manajemen dan keuangan. Temuan fenomena, belum mampu menyusun anggaran, sehingga menyebabkan belum optimal pengelolaannya rencana anggaran penjualan. Pada akhirnya berdampak, belum mampu melakukan perencanaan keuangan dalam bentuk budgeting, controlling, auditing dan reporting. Sehingga belum memenuhi standar keuangan usaha yang sehat. Akar penyebab, belum dilakukan pencatatan transaksi secara sistematis berstandart siklus akuntansi. Efek manajerial, menjadikan UKM Bengkel Las Maestro sulit berkembang dan minim profit. Solusi yang ditawarkan untuk penguatan usaha, melalui peningkatan pengetahuan bidang manajemen dan keuangan. Program ini dilakukan dengan implementasi: 1) Pelatihan menyusun rencana anggaran, 2) Pelatihan memahami alur aliran uang kas dalam organisasi usaha dan memahami pembiayaan (biaya dan bukan biaya), 3) Pelatihan manajemen keuangan tersistematis berstandart siklus akuntansi UKM. Adapun luaran untuk masyarakat/mitra: 1) Memahami alur aliran uang kas, 2) Memahami pembiayaan, biaya dan bukan biaya, 3) Memahami dan menyusun neraca, pospos dalam neraca, 4) Mampu membuat laporan laba rugi, 5) Mampu mengetahui sebuah usaha mengalami laba atau rugi, 6) Mengetahui cara menyusun laporan perubahan modal kerja, analisa sumber dan penggunaan dana modal kerja.
This study aims to investigate the influence of digital marketing on purchasing decisions. The research sample in this study is prospective buyers of Griya Citra Perdana Malang Housing. In answering the aim of this study, we used 40 respondents and constructed a simple model based on path analysis. The model built shows that personal selling has no significant effect on purchasing decisions; digital marketing significantly affects purchasing decisions; service quality has a significant impact on purchasing decisions. Furthermore, the simultaneous test shows that the three independent variables significantly influence purchasing decisions.
The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.
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