Pengaruh Perceived Ease-of-Use, Perceived Usefulness, Trust Dan Perceived Enjoyment Terhadap Repurchase Intention (Studi Kasus Pada Website Zalora Indonesia)

Abstract

The purpose of this research is to know the influence of perceived ease of use, perceived usefulness, trust, and enjoyment with repurchase intention at Zalora Indonesia. The research design used in descriptive research and causality research. The population of this research is customers of Zalora Indonesia. The sampling in the study was purposive sampling and uses 100 responded. The respondents of this study were women who make online purchases through the website www.zalora.co.id. Data were analyzed using multiple regression analysis. The result showed that there is an influence among perceived ease of use, perceived usefulness, trust, and perceived enjoyment with repurchase intention at Zalora Indonesia.

The Effects of Website Design Quality and Service Quality on Repurchase Intention Among Shopee Customers in Jakarta, with Customer Trust as a Mediating Variable

“…The third hypothesis (H3) shows that customer trust positively affects repurchase intention. The result of this research is in line with [29]. Repurchase intention can certainly occur because of customer trust in a brand.…”

“…H2: Service Quality positively affects Customer Trust. [29] examined the effects of perceived ease-of-use, perceived usefulness, trust, and perceived enjoyment on repurchase intention, and stated that trust has a positive influence on repurchase intention. According to [24], trust is viewed as an important element in building a company's success.…”

The Role of Trust as Mediation between Perceived Usefulness and Perceived Ease of Use on Repurchase Intention

“…This means that the higher the level of customers' perceived usefulness, the higher chance that repurchases intentions will occur. The result supported by Puspitasari & Briliana (2018); Dewi et al (2017); Dewi et al (2020); Rahmayanti et al (2021) The effect of perceived ease of use (X2) on repurchases intentions (Y) is 0.343; perceived ease of use has a positive and significant effects on repurchases intentions. This means that the higher the level of customers' perceived ease of use , the higher chance that repurchases intentions will occur.…”

“…This means that the higher the level of customers' perceived ease of use , the higher chance that repurchases intentions will occur. The result supported by Yasa et al (2014); Wida et al (2016); Puspitasari & Briliana (2018); Subagio et al (2018); Keni (2020); Rahmayanti et al (2021);Miandari et al (2021) Effect of perceived usefulness (X1) on trust (M) is 0.318; perceived usefulness has a positive significant effects on consumers' trust. Higher the level of consumers' perceived usefulness, the level of consumers' trust will increase.…”

Pengaruh Trust Dan Perceived Ease Of Use Terhadap Intention Kaum Milenial Dalam Menggunakan Aplikasi E-Commerce Shopee Yang Dimediasi Oleh Perceived Of Usefulness

“…Maka hipotesis yang menyatakan bahwa Perceived of Usefulness berpengaruh positif dan signifikan terhadap Intention "terbukti". Hasil penelitian ini juga mendukung penelitian yang sudah dilakukan oleh (Eriska, 2018), (Winayu, 2013), (Aditya & Wardhana, 2016), (Bangkara, Putu, & Harta, 2016) dan (Puspitasari & Briliana, 2018) menyatakan bahwa terdapat pengaruh positif dan signifikan antara Perceived of Usefulness terhadap Intention.…”