Pengaruh People, Process, Dan Physical Evidence Terhadap Keputusan Menabung Di Bank Syariah

Andespa, Roni; Wisanggara, Rangga; Rasyad, Faznil Husna S.; Adif, Riandy Mardhika

doi:10.15548/maqdis.v4i1.211

Cited by 13 publications

(15 citation statements)

References 3 publications

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“…Literature also highlights the significant role of promotion in influencing consumer behavior. In promoting Sharia banking products, effective promotion can be the key to attracting interest and awareness of the community towards Sharia financial products (Andespa, 2017). Several studies emphasize that proper and efficient promotion can help enhance awareness and interest in the community regarding Sharia banking products and services (Argantara & Annisa, 2023).…”

Section: Discussionmentioning

confidence: 99%

The Influence of Religiousity and Promotional Strategies on The Interest of The Millennial Generation in Choosing Sharia Mortgage Financing Products

Putri,

Khoiriyah,

Prihastoro

2023

kunuz

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This study delves into the interest of millennials in the Home Ownership Financing (KPR) products offered by Islamic banks in Solo City, with a focus on the influence of religious aspects, promotions, and related factors. Through the application of quantitative methods, an analysis of primary data collected from 86 millennial respondents using a questionnaire and SPSS 23 analysis tool was conducted. The study results affirm that the level of religiosity and the effectiveness of promotions have a significant positive impact on the interest of millennials in choosing Home Ownership Financing products in Shariah banks. This finding underscores the importance of religious values and marketing strategies in influencing the preferences and decisions of millennials in adopting Shariah banking products, especially in terms of Home Ownership Financing in the Solo region. The implications of these findings provide valuable insights for the Islamic banking industry to better understand the motivations and preferences of millennials in choosing Home Ownership Financing products, as well as to design more effective marketing strategies to reach and attract this market more broadly and effectively.

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Section: Discussionmentioning

confidence: 99%

The Influence of Religiousity and Promotional Strategies on The Interest of The Millennial Generation in Choosing Sharia Mortgage Financing Products

Putri,

Khoiriyah,

Prihastoro

2023

kunuz

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“…Marketing is often described as the art of selling products, but people are surprised to hear that the most important part of marketing is not sales. (Andespa, 2017) This means that marketing management develops strategies by planning and coordinating all these activities to achieve a marketing program that integrates successfully.…”

Section: Understanding Marketingmentioning

confidence: 99%

Knowledge of Usury, Perceived Ease of Use, Perceived Usefulness And Religiosity of The Voting Community BPR In Bukittinggi City

Saputra,

Asyari

2024

ISBANK

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This study aims to find out how much influence knowledge about usury, perceived ease of use, perceived usefulness and religiosity of urban people choose BPRS in Bukittinggi City. This form of research is quantitative correlational. The population in this study is BPRS customers in Bukittinggi City with a population of 26,695 customers. In this study, a sample of 162 respondent customers. Furthermore, the determination of sampling is carried out by purposive sampling method. The criteria used in this study are the Muslim community of Bukittinggi City and become BPRS customers in Bukittinggi City. The analysis of this study used WarpPLS 5.0. The results showed that the variable Knowledge About Riba had a significant positive effect on Choosing BPRS with a significant value of 0.01 < 0.05. The variable Perceived Ease Of Use has a significant positive effect on Choosing BPRS with a significant value of 0.01 < 0.05. Perceived of Usefulness has a positive insignificant effect on Choosing BPRS with a significant value of 0.10 which means >0.05. and Religiosity has a positive and significant effect on Choosing BPRS with a significant value of 0.01 < 0.05. The results showed that Knowledge of Riba contributed to choosing BPRS by 0.89 (89%). Perceived Ease Of Use has a contribution to Choosing BPRS of 0.79 (79%). Perceived of Usefulness has a contribution value of 0.02 (2%). Religiosity has a contribution to choosing BPRS of 0.70 (70%).

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“…If the service provided to customers is satisfactory and by what they expect and need, it means that customers will feel satisfied, which will have a good impact on the company. The company's name will increase by providing friendly, fast, thorough, good and accurate services to satisfy customers (Andespa, Wisanggara, Rasyad, & Adif, 2019). So the service…”

Section: The Effect Of Service Quality On Saving Decisionsmentioning

confidence: 99%

The effect of service quality on saving decisions with Islamic branding as a moderating variable

Suprapto

2021

J. Islam. Econ. Manag. Bus.

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Purpose-This study aims to examine the effect of service quality on saving decisions with Islamic branding as a moderating variable.Method–The research sample was 100 respondents. The data collection technique used a questionnaire distributed at the cross-sectional time. Statistical testing of research data using PLS-based Structural Equation Modeling.Results–The first hypothesis is stated to be supported, namely the service quality variable has a significant positive effect on saving decisions. The second hypothesis is that the Islamic branding variable moderates the relationship between service quality and saving decisions.Implication–The results of this study can assist business actors in improving the service quality.Originality–This study is the first study to discuss Islamic branding as a moderating variable between service quality and saving decisions.

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Pengaruh People, Process, Dan Physical Evidence Terhadap Keputusan Menabung Di Bank Syariah

Cited by 13 publications

References 3 publications

The Influence of Religiousity and Promotional Strategies on The Interest of The Millennial Generation in Choosing Sharia Mortgage Financing Products

The Influence of Religiousity and Promotional Strategies on The Interest of The Millennial Generation in Choosing Sharia Mortgage Financing Products

Knowledge of Usury, Perceived Ease of Use, Perceived Usefulness And Religiosity of The Voting Community BPR In Bukittinggi City

The effect of service quality on saving decisions with Islamic branding as a moderating variable

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