Pengaruh Penyuluhan Terhadap Keputusan Petani dalam Adopsi Inovasi Teknologi Usahatani Terpadu

Abstract

Marginal land in Indonesia is potential for agribusiness development, but it has not been well managed. At present, 17.1 million hectares or 22.8 percent of dry-land areas are cultivated for agriculture. Objectives of this research were to analyze the factors affecting: (1) perceptions of farmers towards extension, (2) farmers' perceptions on innovation characteristics, and (3) farmers' decision in adopting the technology. The research used an explanatory survey method. Units of analysis were individuals, and the sample farmers were the respondents. The population in this study was all farmers in the villages of the districts of Talaga (Cianjur Regency) and Jatiwangi (Garut Regency). Number of samples was determined using Slovin's formula with total samples of 302 respondents. Sampling method of this research employed that of stratified random. Data were collected from December 2008 to March 2009. Analyses of the data consisted of: (1) descriptive data analysis, i.e. frequency distribution and Odds ratio, and (2) inferential data analysis, i.e. Pearson correlation, multiple regression, and path analysis. Results of the study showed that: (1) Factors influencing the perception of adopting-farmers toward extension were mobility, intelligence, and risk-taking levels, and cooperation, while those for non-adopting farmers were purchasing power, cooperation, exposure to the media, and availability of financial facilities; (2) Factors influencing the perception of adoptingfarmers' on innovation characteristics were income level, land use, attitude toward change, competence and role of extension agents, while those for non-adopting farmers were intelligence, risk-taking, cosmopolite levels, inputs availability, and marketing facilities; (3) Factors affecting farmers' decisions to adopt technology for adoptingfarmers were relative advantage, compatibility of technology, and their perceptions on media influence/interpersonal information, while those for non-adopting farmers were conformity and complexity of technology, and their perceptions on media influence/ interpersonal information. Key words : innovation characteristics, integrated farming, marginal land ABSTRAKIndonesia memiliki potensi lahan pertanian marjinal untuk pengembangan agribisnis, namun belum dimanfaatkan dan dikelola dengan baik. Saat ini 17,1 juta hektar atau 22,8 persen dari lahan kering tersebut dibudidayakan untuk pertanian. Penelitian ini bertujuan untuk (1) mengkaji persepsi petani terhadap penyuluhan dan

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“…Relative advantage can be measured in economic terminology, but social prestige, convenience, and satisfaction factors are often equally important components. Stated that relative advantage can be measured through work more quickly, Job performance, Increase productivity, effectiveness, efficiency, and makes job easier [11].…”

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“…This concept refers to an innovative rate of innovative product innovation adoption if consumers feel the same values or beliefs offered by innovative products [11]. attributes of conformity include fit with existing ways of doing things, fit with prevailing value and fit experience, and fit with belief [11].…”

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