Pengaruh Patronage Buying Motives Terhadap Prinsip Going Concern Pada UMKM

Totanan, Chalarce

doi:10.24127/akuisisi.v14i1.249

Cited by 6 publications

(13 citation statements)

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“…The results of this study indicate that price affects profitability. Other studies prove that selling prices affect an increase in sales of a company's products (Ginting et al, 2014;Totanan, 2018;Yuliati, 2011). Instead, this study found that the guarantee of fried onion products as local food did not affect profitability.…”

Section: Discussioncontrasting

confidence: 51%

“…Ghanimata (2012) proves that the location of sales is a variable that most influences the tendency of consumers to buy a product. This is supported by Totanan (2018) that the location of sales influences the going concern principle.…”

Section: Discussionmentioning

confidence: 79%

“…This means that income can decrease and profitability ratios will also decrease. As a result, in the long run, the company can fail and stop working (Totanan, 2018). That is, the more strategic location of sales will provide maximum profit opportunities for the company, and vice versa.…”

Section: Discussionmentioning

confidence: 99%

“…The elements in this study are: company reputation, location of sale, selling price, and guarantee. Patronage Buying Motives are part of the company's internal that influences consumer decisions to buy (Totanan, 2018;Weinstein & Kelling, 2007). These elements are a consideration for consumers to buy or consume a product that is available, even though the product is not a basic necessity or is only a souvenir (local foods) from the one place.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…Accounting research itself rarely involves variables outside accounting to see the level of profitability of the company. The research conducted by Totanan (2018) proves that patronage buying motives affect the going concern principle, but have not yet entered the realm of profitability. Even though profitability is one part that can make a company to maintain its business continuity and fulfill the concept of going concern in accounting.…”

Section: Introductionmentioning

confidence: 97%

See 4 more Smart Citations

The effect of patronage buying motives on small business profitability: evidence from Indonesia

Totanan

Mayapada

Yamin

et al. 2021

Innovative Marketing

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This study aims to find and analyze the profitability level of Fried Onion Small Business in Palu City, influenced by Patronage Buying Motives (PBM), which consist of company reputation, location of sales, selling price and guarantee to profitability. The population of this study was 52. Population was chosen based on small business that still survives in fried onion business as a local business. The sample taken by purposive sampling was 35. Data collection was carried out by distributing questionnaires to the managers of fried onion small businesses. The analytical tool used is multiple linear analysis. The results shows that F test of PBM had a significant influence on profitability at 0,822 or 82.2%. This means a very strong influence of the value of PBM. T-test shows that corporate reputation is of significant value of 0,286, location of sales – 0,426, and selling price has a significant value of the 0.235 influence on profitability, except guarantees that do not affect profitability because the value of 0.151 is less than the t table value of 2.0395. The impact of this study implies that small food businesses do not really need a guarantee like electronic products, because reputation and quality have become their guarantee.

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Section: Discussioncontrasting

confidence: 51%

Section: Discussionmentioning

confidence: 79%

Section: Discussionmentioning

confidence: 99%

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 97%

See 3 more Smart Citations

The effect of patronage buying motives on small business profitability: evidence from Indonesia

Totanan

Mayapada

Yamin

et al. 2021

Innovative Marketing

Self Cite

View full text Add to dashboard Cite

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Potret Strategi Going Concern UMKM Pandai Besi Celurit Bermotif Madura

Rimawati

Ervanto

2021

JATI

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This study aims to provide an overview of the unique going concern strategy of Tokang pandhih Jokotole (read: SMEs blacksmith) which produces patterned sickles so that these MSMEs are able to survive and even have been traversed by several generations. This study used a configurative ideographic studies case study approach to analyze the data. The conclusion of this study is that Haji Masduri implements a strategy to maintain product quality to maintain customer trust. The development of a business into a business that has a business license with the “Jokotole” brand is a government facility that is accepted by Haji Masduri. In business operational management, Haji Masduri carries out a specialization strategy for production work, a gratuity system (profit sharing) based on the selling price of patterned sickle workers, and "utilizing the network" owned to obtain quality raw materials without leaving the house (place of business). The strategy for maintaining cash flow carried out by Haji Masduri is the production system for orders and a 50% down payment. The impact of the maintained product quality, Haji Masduri can apply a strategy to determine the selling price without the bargaining process of ordering a patterned sickle.Keywords: Business Strategy; Going Concern; SMEs; Cultural Products. AbstrakPenelitian ini bertujuan untuk memberikan gambaran keunikan strategi going concern pandai besi tokang pandhih Jokotole yang memproduksi celurit bermotif sehingga UMKM ini mampu bertahan bahkan sudah dijalan oleh beberapa generasi. Penelitian ini menggunakan pendekatan studi kasus configurative ideographic studies untuk menganalisis data. Simpulan penelitian ini adalah Haji Masduri menerapkan strategi menjaga kualitas produk untuk menjaga kepercayaan pelanggan. Pengembangan usaha menjadi usaha yang memiliki ijin usaha dengan brand “Jokotole” adalah fasilitas Pemerintah yang diterima Haji Masduri. Setelah memiliki ijin usaha, Haji Masduri dapat mengakses lebih banyak fasilitas dari Pemerintah. Dalam manajemen operasional bisnis Haji Masduri menjalankan strategi spesialisasi kerja bagian produksi, sistem upah persenan (bagi hasil) berdasarkan harga jual pada tenaga kerja celurit bermotif, dan “memanfaatkan jaringan” yang dimiliki untuk memperoleh bahan baku ayng berkualitas tanpa meninggalkan rumah (tempat usaha). Strategi menjaga cash flow yang dilakukan oleh Haji Masduri adalah dengan sistem produksi pesanan dan uang muka 50%. Dampak dari kualitas produk yang terjaga, Haji Masduri dapat menerapkan strategi penentuan harga jual tanpa proses tawar menawar dari pemesan celurit bermotif. Kata Kunci: Strategi Bisnis; Going Concern; UMKM; Produk Budaya.

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The Performance of MSMEs: a Comprehensive Approaches based on Resource, Customers, Suppliers, and Characteristics of MSMEs

Latifah

Jati

Mudrifah

2021

EKU

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This study focuses on MSMEs performance evaluation because they have unique features such as not having a quantifiable objective, not having a record of company operations, but being able to absorb surrounding labor and improve the community's welfare. MSMEs' short-term objective is to annex the company's profit and sales performance. This research aims to construct a measurement model of MSMEs Performance based on resource factors, customers, suppliers, and characteristics of MSMEs in influencing MSMEs' performance. The data was collected by spreading questioner through google form to MSMEs managers assisted by PLUT Batu city and Malang City. The data analysis techniques are carried out qualitatively, and hypothesis testing is carried out with SEM-PLS analysis. The results showed that the factors of resources, customers, and characteristics of MSMEs could measure MSMEs performance, while the supplier factor does not affect the performance of MSMEs

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Pengaruh Patronage Buying Motives Terhadap Prinsip Going Concern Pada UMKM

Cited by 6 publications

References 0 publications

The effect of patronage buying motives on small business profitability: evidence from Indonesia

The effect of patronage buying motives on small business profitability: evidence from Indonesia

Potret Strategi Going Concern UMKM Pandai Besi Celurit Bermotif Madura

The Performance of MSMEs: a Comprehensive Approaches based on Resource, Customers, Suppliers, and Characteristics of MSMEs

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