Pengaruh Kualitas Produk Dan Potongan Harga Terhadap Minat Beli Produk Wuling

Abstract

The purpose of this study was to determine how much influence the Product Quality and Price Discounts on Interest in Buying Wuling Products. The data of this study were obtained from a questionnaire distributed to prospective consumers who have an interest in buying Wuling products, marked by a walk-in at Wuling Bogor dealerships from March 1, 2020 to May 31, 2020 with a total of 65 respondents treated. This research uses quantitative research methods with multiple linear analysis methods as a hypothesis testing tool.
 The results of this study indicate that the Product Quality variable has no influence on the Wuling Product Purchase Interest. Discounts have an influence on interest in buying Wuling products
 
 Keywords: customer satisfaction, consumer behavior, marketing mix

The Role of Reference Groups as Moderating the Effect of Price Perception and Product Quality on Buying Intentions of Honda Brand Motorcycles in Pacitan Regency

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“…This variable is important to study because consumer evaluation of product quality will help them to consider which product they will buy (Schiffman and Kanuk, 2008). Previous studies provide support for the theoretical concept which states that product quality has a positive effect on consumer purchase intentions (Anditya, 2015). This explains that the higher the quality of the product, the higher the consumer's purchase intention for a product.…”

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