Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Minat Beli Konsumen Pada Toko Pakaian Nanike Collection Di Kabupaten Jember
Rama Firmansyah,
Haris Hermawan,
Tatit Diansari
Abstract:The fashion business is a business that is in great demand because it has big prospects. Currently, the fashion industry is emerging with attractive fashion designs which are becoming a trend among Generation Z. By improving product quality and a good brand image, buying interest will arise and consumers will make repeat purchases because it meets their expectations. This research aims to test and analyze the influence of price, product quality and brand image on consumer purchasing interest at the Nanike Coll… Show more
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