Pengaruh Kualitas Layanan Dan Suasana Toko Terhadap Kepuasan Pelanggan Toko Toys City Mall Sumarecon, Bekasi

Abstract

<em>This study aims to determine the effect of service quality and store atmosphere on customer satisfaction at Toys City Mall Summarecon Bekasi. This research is a quantitative research and survey research. The population of this study is the customer-owner owner of children's toys buyers Toy City Mall Mall Summarecon Bekasi. The number of samples is 60 respondents, while the sampling technique uses the saturated sample technique. The data of this research are primary data sourced from questionnaires that have been tested for validity and reliability, while the data analysis uses descriptive statistical analysis, simple and multiple regression, hypothesis F test and hypothesis test t. The results of this study indicate that: 1) Service quality has a positive and significant effect on customer satisfaction at Toys City Mall Summarecon Bekasi. 2) The atmosphere of the store has a positive and significant effect on customer satisfaction at the Toys City Mall Mall Summarecon Bekasi. 3) Service quality and store atmosphere together have a positive and significant effect on customer satisfaction at Toys City Mall Summarecon Bekasi.</em>

Analysis of Factors Affecting Consumer Satisfaction (Case Study at Sherif Barbershop Lhokseumawe City)

“…In previous research conducted by Thaib et al (2020) on the effect of service quality and store atmosphere on Consumer Satisfaction at the Toys City Mall Sumarecon Bekasi store concluded that store atmosphere supports increasing Consumer Satisfaction at the Toys City Mall Sumarecon Bekasi store. Furthermore, research conducted by Ndengane et al (2021) which examines the effect of store atmosphere on Consumer Satisfaction in Cape Town, South Africa.…”

Pengaruh Kualitas Pelayanan dan Suasana Toko Terhadap Keputusan Pembelian Pada April Eyewear Jakarta

“…Untuk mengetahui teori hubungan dengan berbagai faktor yang akan diidentifikasi dalam pengaruh variabel X1 dan X2 terhadap keputusan pembelian untuk membeli produk pada April Eyewear. Berikut kerangka konseptual: Gambar 2 Kerangka Konseptual Sumber penelitian terdahulu: X1: Santoso (2022), Surti (2020), Thaib (2020), Soleha (2022) X2: Sabillah (2022), Purba (2020), Somantri ( 2022)…”

“…Faktor penentu dari kualitas pelayanan antara lain: Tangible, Empathy, Responsiveness, Reliability, dan Assurance. Hasil penelitian ini sesuai dengan penelitian sebelumnya yang telah dilakukan oleh Santoso (2022), Surti (2020), Thaib (2020), dan Soleha (2022) yang menyatakan bahwa kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian.…”