Pengaruh Kualitas Layanan, Budaya Akademik, Dan Citra Lembaga Terhadap Kepuasan Mahasiswa

Budiarti, Erika Mei

doi:10.17977/um025v2i32018p169

Cited by 4 publications

(4 citation statements)

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“…Suatu lembaga pendidikan yang memiliki reputasi kualitas (perceived quality) yang baik di mata masyarakat barang tentu akan melahirkan brand image (citra merek) yang masif dari sekolah. Adapun menurut Keller dalam jurnal Susanto memaparkan postulasi "Brand image as perception about a brand as reflected by the brand association held in consumer memory" jika diterjemahkan ke dalam bahasa Indonesia: citra merek sebagai persepsi tentang suatu merek yang direfleksikan oleh asosiasi merek yang tersimpan dalam ingatan seorang pelanggan (Susanto, 2012).…”

Section: Pendahuluanunclassified

Strategi Membangun Brand Image Dalam Meningkatkan Daya Saing Lembaga Pendidikan

Zakaria¹,

Yuniati²,

Puspitasari³

2023

IJDPR

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Brand Image is a compilation of assumptions in the minds of consumers regarding a brand. Building a brand image in a good educational institution has a competitive influence. Brand Image in an educational institution is one of the important steps in fulfilling the maximum reputation in the minds of the wider community.The research objectives are: 1) To find out the efforts made by the strategy to form a brand image in increasing the competitiveness of educational institutions at Tanjungsari State Agricultural Development Vocational School; 2) To find out how to maintain the existence of the brand image of agricultural education institutions; 3) To find out what are the supporters and obstacles to building a brand image in increasing the competitiveness of educational institutions at Tanjungsari State Agricultural Development Vocational School. This research uses a qualitative approach with a case study research design. This research uses data collection methods, namely Field Observations and Intensive-depth Interview. The technique of analyzing data is data reduction, data presentation, and data verification. To check the validity of the data, triangulation of sources is carried out and discussions with supervisors and colleagues are carried out. The results of the study focused on SMK PPN Tanjungsari in a strategy to build a brand image to increase the competitiveness of educational institutions in surgery with the theory of brand identity, brand personality, brand association , brand attitude & behavior, and brand benefit & competence. Keywords: brand image, competitiveness, educational institutions, strategy

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Section: Pendahuluanunclassified

Strategi Membangun Brand Image Dalam Meningkatkan Daya Saing Lembaga Pendidikan

Zakaria¹,

Yuniati²,

Puspitasari³

2023

IJDPR

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“…Hal ini dikarenakan kepuasan mahasiswa akan berdampak pada loyalitasnya terhadap perguruan tinggi tersebut. Seorang pengguna jasa (mahasiswa) yang loyal akan menjadi aset yang sangat bernilai bagi perguruan tinggi, karena mahasiswa akan bersedia mempromosikan perguruan tingginya kepada orang lain, memberikan umpan balik positif, mengurangi pengaruh serangan dari para kompetitor institusi sejenis (bergaining position), serta meningkatkan citra positif dari institusi tersebut (Kotler, Keller, Ang, Tan, & Leong, 2018;Mariah & Sa'ud, 2013;Sundari & Nugroho, 2023).…”

Section: Pendahuluanunclassified

Pengaruh Kualitas Pelayanan Akademik terhadap Kepuasan Mahasiswa Universitas Negeri Padang

Assyahri,

Mardaus

2023

JMIAP

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The purpose of this study was to analyze the effect of the academic service quality on the students’ satisfaction of Universitas Negeri Padang. There were still students of Universitas Negeri Padang which were complaining about the services that they found to be unsatisfactory was the background of this study. The research method which was used was a quantitative research method. The population in this study were the Universitas Negeri Padang’s students that have a year of entry in 2018 and 2020. The sample in this study used the Slovin formula with an error rate was 10% and it produced 100 samples of students. In addition, the determination of the sample in this study was carried out by using the Proportionate Stratified Random Sampling technique. Data collection technique which was used was a questionnaire that was distributed to the respondents with its measurement by using a Likert scale. After the data obtained, it was analyzed by using simple linear regression. The result of this research showed that (1) The variable quality of academic service has a significant effect on the satisfaction of Universitas Negeri Padang’s students simultaneously with a significance value was 0,000 and the an adjusted R Square value was 0.681. Thus, the effect of the academic service quality on the students’ satisfaction at Universitas Negeri Padang was 68.1%. (2) The test result partially, tangible sub-variable, responsiveness, and empathy, it influenced significantly the students’ satisfaction.

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“…Berdasarkan nilai tersebut dapat disimpulkan bahwa budaya organisasi tidak berpengaruh signifikan sebagai moderasi antara kualitas layanan dan kepuasan mahasiswa atau dengan kata lain hipotesis keempat ditolak. Hasil penelitian ini sesuai dengan Budiarti (2018) namun berbeda dengan Saleem et al (2017). Hipotesis ini ditolak dikarenakan indikator pada penelitian ini diambil tidak dari satu jurnal, akan tetapi dari beberapa jurnal sehingga dapat menyebabkan perbedaan hasil penelitian dengan penelitian sebelumnya.…”

Section: Uji Reliabilitasunclassified

“…Berdasarkan hasil tersebut dapat disimpulkan bahwa reputasi tidak berpengaruh secara signifikan sebagai moderasi antara kualitas layanan terhadap kepuasan mahasiswa atau dengan kata lain hipotesis kelima ditolak. Penelitian ini sejalan dengan Tjahyadi et al (2018) namun terdapat perbedaan antara Saleem et al (2017) dan Budiarti (2018). Perbedaan hasil ini bisa disebabkan oleh perbedaan indikator yang digunakan, dalam penelitian ini indikator reputasi diambil dari tiga jurnal, sehingga dapat menyebabkan perbedaan hasil dengan penelitian sebelumnya.…”

Section: Uji Reliabilitasunclassified

Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi

Putri

Satria

Amrina

et al. 2021

JRSI

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The purpose of this paper is to study the effects of service quality, organization culture and reputation on student satisfaction. This study uses 397 data collected from undergraduate students of Andalas University. The data is analyzed using structural equation modeling with SmartPLS 3.0, because of its ability to evaluate the measurement as well as the structural model. The results of this study show that service quality, organization culture and reputation significantly affect the student satisfaction. It is also found that service quality has the highest effect on student satisfaction, which means that increasing Andalas University service quality would significantly improve the satisfaction of its students. The results of this study also show that the organization culture nor reputation do not have moderating effect on the relationship between service quality and student satisfaction. This finding implies that organization culture nor reputation would not strengthen nor weaken the relationship between service quality and student satisfaction. Based on the findings, this study proposes several recommendations for University of Andalas to improve the satisfaction of its students.

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Pengaruh Kualitas Layanan, Budaya Akademik, Dan Citra Lembaga Terhadap Kepuasan Mahasiswa

Cited by 4 publications

References 0 publications

Strategi Membangun Brand Image Dalam Meningkatkan Daya Saing Lembaga Pendidikan

Strategi Membangun Brand Image Dalam Meningkatkan Daya Saing Lembaga Pendidikan

Pengaruh Kualitas Pelayanan Akademik terhadap Kepuasan Mahasiswa Universitas Negeri Padang

Pengaruh Kualitas layanan Terhadap Kepuasan Mahasiswa dengan Moderasi Budaya Organisasi dan Reputasi

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