Pengaruh Islamic Religiosity dan Halal Knowledge terhadap Purchase Intention Kosmetik Halal Dimediasi oleh Attitude terhadap Produk Halal di Indonesia

Adriani, Lisa; Ma’ruf,

doi:10.29244/jam.8.1.57-72

Cited by 25 publications

(37 citation statements)

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“…18 Pengetahuan halal atau Halal Knowledge merupakan pengalaman, keterampilan, maupun pemikiran yang diperoleh individu atau kelompok dengan pengetahuan teoritis atau praktis dari suatu subjek. 19 Keputusan pembelian merupakan perilaku konsumen mengenai merek-merek tertentu dan mengambil produk yang disukai dan diinginkan Srikandi Kumadji Candra Hakim Arif Prasetya and Edy Yulianto. 20 Dengan kata lain dapat dikatakan bahwa keputusan pembelian adalah keputusan seseorang tentang suatu produk yang diinginkan atau digunakan.…”

Section: Theory Of Consumer Behaviorunclassified

Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening

Lisdiani

Annisa

2022

invest j. of sharia & econ. law.

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Halal and non-halal meat zoning policies impact consumer intentions for a product. The product, Fiesta Chicken Nugget in Salatiga, is one of them. Whether positive or negative, the policy will impact the sale of processed meat products. This research is based on the background of processed chicken meat products, namely Fiesta Chicken Nugget in Salatiga, which is affected by the Halal Zoning policy. The study aimed to determine the effect of price, product quality, and consumer knowledge of halal on purchasing decisions for Fiesta Chicken Nugget products in Salatiga City, with buying interest as an intervening variable. This research uses quantitative research. The sampling technique used purposive sampling with a total of 100 respondents. This study conducted validity, reliability, correlation coefficient, determination coefficient, regression analysis, t-test with SPSS application and Sobel analysis to test the effect of intervening variables. The results of the hypothesis stated that price, product quality, halal knowledge, and buying interest had a positive and significant effect on purchasing decisions. While the study's results indicate that price and product quality affect buying interest, halal knowledge does not. Then the price, halal knowledge and buying interest do not affect purchasing decisions, but product quality does affect the Fiesta Chicken Nugget product.

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Section: Theory Of Consumer Behaviorunclassified

Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening

Lisdiani

Annisa

2022

invest j. of sharia & econ. law.

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“…Beberapa penelitian membahas tentang Islamic Religiosity, Halal Knowledge dan Purchase Intention kosmetik halal. (Andriani & Ma'ruf, 2019) mengungkapkan bahwa Islamic religiosity berpengaruh positif dan signifikan terhadap sikap kehalalan produk. Konsumen akan memiliki sikap positif terhadap kosmetik halal karena dipengaruhi oleh semakin tinggi religiusitas nya.…”

Section: َّunclassified

Pengaruh Halal Knowledge, Islamic Religiosity dan Kualitas Produk terhadap Keputusan Pembelian Produk Wardah

Achmad

Fikriyah

2021

JEKoBi

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Kosmetik the main needs of society in countries that are predominantly Muslim, Wardah is a brand of cosmetics brand in the first country to include halal label on its products, and is also known by some communities in Indonesia as products that demonstrate its existence, safe, high quality and also halal. This study aims to determine the effect of halal knowledge, religiosity and product quality on purchasing decisions of wardah cosmetics on Muslim consumers in Surabaya. The sampling technique used is a non-probability sampling technique in the form of purposive sampling with the population being Muslim consumers in the city of Surabaya, East Java. This study uses quantitative research methods from primary data. Meanwhile, the research sample amounted to 100 respondents. Hypothesis testing using multiple linear regression analysis on SPSS version 24. Based on the results of this study Partially, in this study, the variables of halal knowledge and Islamic religiosity did not have a significant effect on purchasing decisions. While partially in this study product quality variables have a significant effect on purchasing decisions. And simultaneously the three independent variables halal knowledge, Islamic religiosity and product quality affect the dependent variable, namely purchasing decisions..

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“…Consumers who have a positive attitude towards halal cosmetic products will be more likely to buy halal cosmetic products (Briliana and Mursito 2017). Knowledge has a positive and significant relationship to attitudes (Adriani and Ma'ruf 2020;Briliana and Mursito 2017). Furthermore, consumer religiosity also has a positive and significant relationship with attitudes (Abd Rahman, Asrarhaghighi, and Ab Rahman 2015;Adriani and Ma'ruf 2020;Mukhtar and Butt 2012).…”

Section: Introductionmentioning

confidence: 99%

Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors

Najib

Kusdiana

Razli

2022

JISEL

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The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world's largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study uses 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers' intentions to buy local halal cosmetic products.

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Pengaruh Islamic Religiosity dan Halal Knowledge terhadap Purchase Intention Kosmetik Halal Dimediasi oleh Attitude terhadap Produk Halal di Indonesia

Cited by 25 publications

References 0 publications

Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening

Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening

Pengaruh Halal Knowledge, Islamic Religiosity dan Kualitas Produk terhadap Keputusan Pembelian Produk Wardah

Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors

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