Pengaruh Iklan Obat Diare di Televisi Terhadap Keputusan dan Ketepatan Swamedikasi

Abstract

Self-medication is one of the efforts that is mostly done by a person in overcoming the symptoms of a minor illness that he is suffering from before consulting a health worker. The results of the 2014 National Basic Reasearch showed that the percentage of the population who chose self-medication or self-medication due to health complaints experienced was 61.05%. Many factors influence people to take treatment, one of which is advertising. The purpose of the study was to determine the relationship between the effect of drug advertising on drug selection decisions and the accuracy of self-medication actions in the community in Umbulharjo District, Yogyakarta City. The design of this study was analytic observational with cross-sectional data collection. The sampling technique used incidental sampling method and data were collected through filling out a validated questionnaire. Data analysis was carried out with univariate and bivariate tests using SPSS 20.0. The results showed that the results of the significance test between the effect of drug advertisements on television on the accuracy of self-medication was 0.864. The conclusion of this study is that advertising has no significant effect on the appropriateness of self-medication (p 0.05).

Effects of self-medication reasons, television advertisements, and pharmaceutical professionals' roles on self-medication practices

“…This study's results align with research in Yogyakarta City, which states that television advertisements are not directly related to self-medication practices. 29 This study's results indicate that other factors have a stronger relationship with the dependent variable. However, studies in some places show that television advertisements significantly influence the practice of self-medication.…”