Pengaruh Iklan Hijau Dan Kesadaran Lingkungan Terhadap Minat Beli Dan Keputusan Pembelian Air Mineral Merek Ades Di Kabupaten Jember

Ariescy, Reiga Ritomiea; Amriel, Egan Evanzha Yudha; Anindita, Reivica

doi:10.33005/mebis.v4i2.64

Cited by 4 publications

(5 citation statements)

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“…However, the results of this hypothesis test are similar to research conducted by Rohdiyah (2013) and Ariescy et al (2019) which shows the results that environmental awareness has no significant effect on consumer buying interest. Associated with research results, this shows that environmental awareness in a person does not just make consumers interested in Gesits electric motorbikes.…”

Section: The Effect Of Environmental Awareness On Buying Interestsupporting

confidence: 86%

The Influence Of Environmental Awareness, Price And Word Of Mouth On Interest In Buying Gesits Electric Motorcycles

Dermawan Aryo,

Handayani Rinuastuti,

M. Furkan

2023

PRMANDALA

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The purpose of this study was to examine the effect of environmental awareness, price and word of mouth on buying interest for Gesits electric motorbikes. This research is a quantitative associative research. This study uses primary data obtained through distributing questionnaires to respondents. The sample in this research is people who live in the city of Mataram, with a total sample of 100 respondents. The data analysis tool used is SPSS version 25.0. The results of this study indicate that price has a positive and significant influence on the intention to buy Gesits electric motorbikes in Mataram City. Word of mouth has a positive and significant influence on buying interest in Gesits electric motorbikes in Mataram City. However, environmental awareness does not have a significant influence on the intention to buy Gesits electric motorbikes in Mataram City. This means that, even though consumers' environmental awareness is getting higher, the effect on purchase intention is still not significant. This research is limited to environmental awareness, price and word of mouth so that it is necessary to develop other variables to be more in-depth.

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Section: The Effect Of Environmental Awareness On Buying Interestsupporting

confidence: 86%

The Influence Of Environmental Awareness, Price And Word Of Mouth On Interest In Buying Gesits Electric Motorcycles

Dermawan Aryo,

Handayani Rinuastuti,

M. Furkan

2023

PRMANDALA

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“…The green place dimension related to distribution channels can be seen from the above understanding that to measure the green marketing mix on the green place dimension, indicators are needed, including strategic locations that reduce energy and make it easier for green products to be reached and found, and completeness of products at each outlet. While in Haryadi's research (2009), the green place indicator can be measured by the distance of the outlet, the number of outlets, and the completeness of the green product at each outlet which is always available when needed (Ariescy et al, 2019).…”

Section: Green Placementioning

confidence: 99%

“…Purchase intention is essential in decision-making because a person intends to buy a product now or in the future. The emergence of purchase intention is due to a response to a product or service that makes consumers interested in creating a purchase (Ariescy et al, 2019). Furthermore, another author (Hisam et al, 2020) defines the purchase intention variable as four dimensions, namely Transactional Interest, a person's tendency to buy a product, measured by the indicator of Feeling interested in the products offered, Green image of the product making them interested in buying, The tendency of consumers to repurchase green products that are consumed.…”

Section: Green Marketing and Purchase Intentionmentioning

confidence: 99%

Green marketing and purchase intention of green product: The role of environmental awareness

Krisdayanti

Widodo

2022

JMSAB

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Along with the development of people's lifestyles, the concept of environmental awareness has now become part of their daily lives. For this reason, it is necessary to know the effect of green marketing on purchase intention in a green label tissue with environmental awareness as a moderation. This study uses a quantitative method by distributing questionnaires with Google Forms to 175 respondents, which are then analyzed using Moderate Analysis Regression (MRA). The results of hypothesis testing indicate that green marketing has a positive effect on purchase intention, and the consequences of the second hypothesis test indicate that environmental awareness strengthens the influence of green marketing on the customers' purchase intention. The implications of this research can provide input for companies that want to increase purchase intention of products with a green marketing strategy.

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“…Variable/Dimensions Indicators Environmental Awareness [45] [46] 1. Willingness to buy environmentally friendly products 2.…”

Section: Tabel 1 Variable Instruments Dimensions and Research Indicatorsmentioning

confidence: 99%

Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels

Illahi,

Sari,

Ambarwati

et al. 2024

Jurnal Ilmu Sosial Mamangan

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Increasing population growth accompanied by excessive consumptive patterns encourages the exploitation of natural resources which will result in environmental pollution. Environmental problems that are not immediately resolved will certainly have an impact on the lives of the next generation. This study aims to determine the role of environmental awareness, consumption value and eco-labeling on green purchase intention in Generation Z. The theory used is the theory of consumption value initiated by Sheth et al. (1991) on how the nature of the customer decision-making process is based on 5 perceived consumption values, namely functional value, social value, emotional value, epistemic value and conditional value. The research method used is quantitative method with 135 respondents. Data analysis in this study used PLS-SEM analysis with the help of SmartPLS 3.0 software. The results showed that environmental awareness, consumption value and eco-label have a positive and significant effect on green purchase intention in Generation Z. The consumption value variable is the variable with the greatest influence on green purchase intention in Generation Z. The novelty of this research is the addition of consumption value variables using five dimensions of consumption value in accordance with the Theory of Consumption Values which are very rarely studied by Indonesian researchers in their influence on green purchase intention in generation Z.

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Pengaruh Iklan Hijau Dan Kesadaran Lingkungan Terhadap Minat Beli Dan Keputusan Pembelian Air Mineral Merek Ades Di Kabupaten Jember

Cited by 4 publications

References 0 publications

The Influence Of Environmental Awareness, Price And Word Of Mouth On Interest In Buying Gesits Electric Motorcycles

The Influence Of Environmental Awareness, Price And Word Of Mouth On Interest In Buying Gesits Electric Motorcycles

Green marketing and purchase intention of green product: The role of environmental awareness

Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels

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