The Influence Of Environmental Awareness, Price And Word Of Mouth On Interest In Buying Gesits Electric Motorcycles

Abstract

The purpose of this study was to examine the effect of environmental awareness, price and word of mouth on buying interest for Gesits electric motorbikes. This research is a quantitative associative research. This study uses primary data obtained through distributing questionnaires to respondents. The sample in this research is people who live in the city of Mataram, with a total sample of 100 respondents. The data analysis tool used is SPSS version 25.0. The results of this study indicate that price has a positive and significant influence on the intention to buy Gesits electric motorbikes in Mataram City. Word of mouth has a positive and significant influence on buying interest in Gesits electric motorbikes in Mataram City. However, environmental awareness does not have a significant influence on the intention to buy Gesits electric motorbikes in Mataram City. This means that, even though consumers' environmental awareness is getting higher, the effect on purchase intention is still not significant. This research is limited to environmental awareness, price and word of mouth so that it is necessary to develop other variables to be more in-depth.