The Influence Of Environmental Awareness, Price And Word Of Mouth On Interest In Buying Gesits Electric Motorcycles
Andrew Dermawan Aryo,
Baiq Handayani Rinuastuti,
Lalu M. Furkan
Abstract:The purpose of this study was to examine the effect of environmental awareness, price and word of mouth on buying interest for Gesits electric motorbikes. This research is a quantitative associative research. This study uses primary data obtained through distributing questionnaires to respondents. The sample in this research is people who live in the city of Mataram, with a total sample of 100 respondents. The data analysis tool used is SPSS version 25.0. The results of this study indicate that price has a pos… Show more
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