Pengaruh Entrepreneurial Marketing Terhadap Marketing Performance Yang Dimediasi Oleh Marketing Assistant

Purwanto, Setiyo; Perkasa, Didin Hikmah

doi:10.36407/jmsab.v5i1.425

Cited by 2 publications

(3 citation statements)

References 25 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The IMF has warned that 2023 will be economic darkness marked by the cessation of economic activity, while household consumption will continue (Kasna, 2021). The risks faced by all countries in the world amid uncertain market turbulence force the country to reduce the consumption of energy and others (Purwanto & Perkasa, 2022). Therefore the author intends to explain AB Chiken's business strategy based on da'wah media as a marketing tool in dealing with the global recession that is currently hitting Indonesian society where da'wah methods for marketing strategies in the current era are becoming a trend, especially in the Al-Bahjah Cirebon Dakwah Development Institute.…”

Section: Introductionmentioning

confidence: 99%

Ab-Chicken Sharia Partnership Business Strategy: In the Face of a Global Economic Recession

Kurniawan¹,

Wang²

2023

JESI

View full text Add to dashboard Cite

The threat of a global recession is the thing that entrepreneurs are most aware of, including AB Chicken. In this study, the authors used a qualitative approach with descriptive analysis methods, and data collection techniques were obtained from direct observations in the field. The results of this study AB Chicken as a food and beverage business made three strategies in dealing with the global recession, namely implementing a sharia business concept with a da'wah-based marketing approach, building religious and humanitarian images, partnerships with a family concept, increasing skilled and religious human resources and expanding urban markets with services delivery (cloud kitchen). The novelty of this research is the propaganda media as a marketing strategy for AB Chicken through Buya Yahya's preaching with the motto "delicious chicken, delicious blessings".

show abstract

Section: Introductionmentioning

confidence: 99%

Ab-Chicken Sharia Partnership Business Strategy: In the Face of a Global Economic Recession

Kurniawan¹,

Wang²

2023

JESI

View full text Add to dashboard Cite

show abstract

“…Kemajuan tersebut salah satunya karena pandangan manusia dalam menciptakan perkembangan yang dapat berjalan dengan latihan di masa sekarang atau bahkan mulai sekarang (Purba, Samsir, & Arifin, 2020). Bahkan perusahaan kecil dan menengah (UMKM) meningkatkan kinerja pemasarannya dengan memanfaatkan dan memaksimalkan penggunaan teknologi informasi (Purwanto & Perkasa, 2022). Hal ini juga sesuai dengan fakta bahwa bidang Fintech sangat diharapkan oleh otoritas publik dan masyarakat umum untuk mendukung dan meningkatkan jumlah orang yang dapat memanfaatkan administrasi keuangan terkomputerisasi agar bertransaksi lebih mudah dan membantu kehidupan (Marginingsih, 2021).…”

unclassified

“…Saat ini, masyarakat umum sudah banyak mengadopsi metode pembayaran non-tradisional seperti ewallet (Mudrikah, 2021). Selain itu penggunaan kecanggihan teknologi terbaru juga dapat meningkatkan daya saing produk yang dihasil menjadi semakin baik (Purwanto & Perkasa, 2022). Minat sebagai "rasa suka dan rasa tertarik terhadap sesuatu atau kegiatan tanpa disuruh oleh siapapun" menurut Sumadi dalam (Nasrawati, 2020).…”

unclassified

Daya Tarik Minat Generasi Z Dalam Bertransaksi Menggunakan Financial Technology (E-Wallet)

Rahman,

Purwanto

2023

SBR

View full text Add to dashboard Cite

To maximize the use of technology in expediting financial services, financial technology makes transactions in the financial industry easier, more practical, and efficient. Non-cash payment methods, including e-wallets, are highly sought after by consumers. The development of financial technology is common among Indonesians, especially generation Z. Therefore, the population determined in this research case study is the people of DKI Jakarta province who belong to generation Z. The sampling technique in this study was purposive sampling method. The data used used primary data, namely by distributing questionnaires which were responded to by 100 respondents. The analysis technique used in this study using multiple linear regression tests using the SPSS 25 program. The results showed that the variables of effectiveness, trust, and perceived convenience had the same t significance value of 0.000 where the t value was smaller than 0.05. This shows that effectiveness, trust, and perceived ease of use affect the interest in transactions using financial technology (e-wallet) together by 80.4% and the remaining 19.6% is influenced by other factors.

show abstract

Pengaruh Entrepreneurial Marketing Terhadap Marketing Performance Yang Dimediasi Oleh Marketing Assistant

Cited by 2 publications

References 25 publications

Ab-Chicken Sharia Partnership Business Strategy: In the Face of a Global Economic Recession

Ab-Chicken Sharia Partnership Business Strategy: In the Face of a Global Economic Recession

Daya Tarik Minat Generasi Z Dalam Bertransaksi Menggunakan Financial Technology (E-Wallet)

Contact Info

Product

Resources

About