Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang

Helmalia, Helmalia; Afrinawati, Afrinawati

doi:10.15548/jebi.v3i2.182

Cited by 68 publications

(69 citation statements)

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“…Promotion activities by utilizing technology become their creativity and innovation (Müller, 2018). This finding is consistent with previous research which states that electronic based SMEs have different business strategies than SMEs who use conventional strategy in conducting their business (Helmalia and Afrinawati. 2018;Shahzad et al, 2020) Strategy as preparing, SMEs basically do not have the readiness to face the Covid-19 pandemic yet.…”

Section: Business Management Strategy Post-pandemic Covid-19 Ali Murasupporting

confidence: 88%

Henry Mintzberg’s Business Management Strategy Post-Pandemic Covid-19 (Social Learning Approach on Ali Murah Shop Madinah)

Savitri

Naili

2020

ijsl

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Small Micro Enterprises in retail sector is currently faced many problems, declining sales, difficulty in obtaining supplies, impeded dilivery and distribution, lack of information technology knowledge and business network barriers. This study aims to determine the business management strategies of Ali Murah Shop Madinah post Covid-19 pandemic as retail practice description in Madinah, Saudi Arabia. The study refers to Henry Mintzberg strategy (position, plan, perspective, project, dan prepare). Research type is descriptive and data collection methods using structured interviews conducted to 3 informan. This research also used social learning approaches to get deeply analysis. The data analysis technique used descriptive qualitative. The results of the study explained that business management strategy post pandemic Covid-19 Ali Murah Shop Madinah can be implemented in order to get improvement and sustainable development attached by management strengthening in marketing, human resources, finance and operations field as strategic steps to create an efficient and effective business existence. Furthermore, regarding social learning approaches, Ali Murah Shop Madinah are required to have good knowledge management and absorptive capacity especially in protocol which prevent Covid-19 transmission. Future research is expected to get empiricaly analysis for objective result obtaining that also supported by quantitative and qualitative analyze (mix methods).

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Section: Business Management Strategy Post-pandemic Covid-19 Ali Murasupporting

confidence: 88%

Henry Mintzberg’s Business Management Strategy Post-Pandemic Covid-19 (Social Learning Approach on Ali Murah Shop Madinah)

Savitri

Naili

2020

ijsl

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“…Penelitian (Helmalia & Afrinawati, 2018)dan (Setyorini et al, 2019)menyatakan bahwa ecommerce berpengaruh positif dan signifikan dalam meningkatan kinerja dan pendapatan UMKM. Namun hasil yang berbeda di peroleh dalam penelitian terkait usaha kecil, e-commerce memiliki pengaruh positif namun tidak signifikan dalam meningkatkan kinerja pemasaran.…”

Section: E-commerceunclassified

Strategi Bertahan UMKM di Tengah Pandemi Covid-19

Hardilawati

2020

JAE

294

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Dunia sedang mengalami Pandemic covid-19 termasuk Indonesia. Himbauan untuk mencegah mata rantai penyebaran virus ini mengharuskan masyarakat untuk berdiam diri dirumah. Hal ini berdampak pada ketidakstabilan ekonomi dan salah satu yang terdampak adalah UMKM. Untuk itu diperlukan strategi bertahan bagi UMKM untuk dapat terus mempertahankan bisnisnya di tengah pandemi ini. Metode penelitian yang digunakan dalam penelitian ini adalah analisis kualitatif dengan langkah eksploratif dengan teknik observasi partisipatif. Hasil penelitian ini merekomendasi strategi bertahan untuk UKMK berupa melakukan perdagangan secara e-commerce, melakukan pemasaran secara digital, melakukan perbaikan kualitas produk dan penambahan layanan serta menjalin dan mengoptimalkan hubungan pemasaran pelanggan. Hasil penelitian ini penting untuk dipahami dan diadopsi oleh pelaku UMKM dan diharapkan pelaku UMKM selalu responsif dan menyesuaikan diri terhadap perubahan lingkungan agar bisa terus bertahan.

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“…Perihal ini karena promosi via online diharapkan lebih mudah dalam menjangkau konsumen perihal memperkenalkan/menjual produknya. Ecommerce memudahkan antara konsumen serta produsen dalam melaksanakan transaksi (Helmalia & Afrinawati, 2018). Dalam riset yang dicoba (Xing, 2018) pula melaporkan kalau pemakaian e-commerce signifikan berakibat pada kenaikan kegiatan perdagangan.…”

Section: Hasil Analisa Pengaruh X Melalui Y Terhadap Zunclassified

Pengaruh Ecommerce Terhadap Fluktuasi Harga dan Peningkatan Pendapatan Petani Cabai Rawit

Padapi¹

2021

J. AGRISEP: Kaj. Mas. Sos. Ek. Pert. n. Agr.

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This paper is aimed to examine how the influence of e-commerce use on the income of cayenne pepper farmers, but it is related to the price fluctuation of cayenne pepper. The price fluctuation of raw chilli here acts as an intermediate variable so that this research will be analyzed using Path Analysis. This research uses a quantitative design with a case study research technique. This research was conducted in Ongkoe Village, to be precise in the Machero neighborhood, Belawa District, Wajo Regency, South Sulawesi. The results of path analysis illustrate that indirectly the use of e-commerce through fluctuations in chili prices has a significant effect on increasing farmers' income. Even though it is of small value, it is hoped that farmers can find and take advantage of existing e-commerce in carrying out their daily activities. It is hoped that farmers can find and utilize e-commerce in order to bypass long marketing channels so that consumers do not get higher prices and farmers can sell their crops at a satisfactory price.

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Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang

Cited by 68 publications

References 0 publications

Henry Mintzberg’s Business Management Strategy Post-Pandemic Covid-19 (Social Learning Approach on Ali Murah Shop Madinah)

Henry Mintzberg’s Business Management Strategy Post-Pandemic Covid-19 (Social Learning Approach on Ali Murah Shop Madinah)

Strategi Bertahan UMKM di Tengah Pandemi Covid-19

Pengaruh Ecommerce Terhadap Fluktuasi Harga dan Peningkatan Pendapatan Petani Cabai Rawit

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