Strategi Bertahan UMKM di Tengah Pandemi Covid-19

Hardilawati, Wan Laura

doi:10.37859/jae.v10i1.1934

Cited by 293 publications

(335 citation statements)

References 6 publications

(9 reference statements)

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“…The strategies for MSMEs to survive the Covid 19 pandemic according to Hardilawati (2020) include selling through e-commerce by utilizing online shopping that is popular with the government, marketing products by utilizing digital technology (digital marketing) to reach more consumers, making improvements of quality products and services, and conducting customer relationship, marketing to create consumer trust, and fostering customer loyalty. Nasution (2020) revealed that the Covid-19 pandemic has brought the market to a negative direction due to low investor sentiment.…”

Section: Previous Researchmentioning

confidence: 99%

The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era

Reniati

Akbar

Rudianto

2020

AMOR

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Purpose: The economy in the MSME sector is experiencing a great crisis in the face of the Covid-19 pandemic. MSME actors must change strategies to adapt to the current pandemic conditions. The purpose of this study was to examine the effects of Covid 19 on the economy and performance of MSMEs as well as the strategies adopted by MSME players in Bangka Belitung Province. Research methodology: The data collection method employed probability sampling with google form media analyzed by using cross tabulation, trend analysis and simple mathematical modeling in projecting total economic losses to MSMEs that are active in the Bangka Belitung Island Province. Results: The results show that 84.7 percent of MSMEs experienced a negative impact due to the Covid 19 pandemic in the form of a decrease in sales turnover, reduced demand and hampered distribution of raw materials. However, 15.3 percent of MSMEs experienced a positive impact and survived in the Covid 19 pandemic conditions. Some of the strategies implemented by MSMEs to survive in the Covid 19 periods were replacing products sold with products for handling COVID 19 such as masks, hand sanitizers and others. MSME players also changed their sales strategy by selling online and maintaining customer databases. Limitation: Due to the Covid-19 condition, survey activities were carried out by using the Google Form online application. Contribution: MSMEs undertook a more aggressive marketing strategy to maintain turnover value in order to keep growing. Keywords: Covid-19, MSME, Turnover, Competitive strategy

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Section: Previous Researchmentioning

confidence: 99%

The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era

Reniati

Akbar

Rudianto

2020

AMOR

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“…(4) Doing the customer relationship marketing to earn the trust and loyalty of the costumers. (Hardilawati, 2020).…”

Section: Discussionmentioning

confidence: 99%

Analysis of The Cycling Trend During the Pandemic of COVID 19 Towards Small and Medium Enterprises (UMKM) Income

Ramdani

2020

IJSSB

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The Corona pandemic has take down the vital parts of the economic sector. The implementation of the Large Scale Social Restriction (PSBB) has forced people to stay at home. Meanwhile, they also obliged to maintain their well being and health to prevent themselves infected by the Corona Virus Disease (COVID 19). On of the many ways to prevent the virus attack is by doing exercises, most of the society choose cycling as their exercise during the pandemic. This condition leads to the increase of the demands of bicycle and its spare parts although their prices is also increasing. This phenomena could increase the income of the Small and Medium Enterprises. The aim of this research is to analyze the impact of cycling trend during the pandemic of COVID 19 towards the income of small-medium enterprise, specifically the ones in the domain of bicycle. This research will use the qualitative descriptive approach. The interview data will be collected and categorized based on the source of the information, and will be presented in narrative voice showing the increase of small and medium bicycle enterprises’s income, so we can conclude that there is an impact of the cycling trend during the pandemic of COVID 19 towards the increase of the small medium bicycle enterprise, whether it is online, offline, the selling of bicycle, the spare parts, or the accessories.

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“…Sesuai dengan web (covid19.go.id) Indonesia sudah terkonfirmasi wabah COVID-19. Dengan adanya kebijakan lockdown sangat berdampak pada UMKM (Hardilawati, 2020). Dampak COVID-19 terhadap UMKM mengalami penurunan omset yang lumayan besar karena kebijakan lockdown, karantina wilayah, berkurangnya kepercayaan masyarakat, serta sulitnya memperoleh bahan baku.…”

Section: Dampak Covid 19 Terhadap Umkm Ikhwa Comp Mojokertounclassified

Strategies to Increase Income for Small and Medium Micro Businesses in the Middle of Pandemic COVID-19 in Mojokerto

Widiastuti

Cakranegara

2021

j. mattawang

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This article is motivated by COVID-19, which can affect the economy and MSMEs of the Mojokerto community. The research objective was to determine the community's strategies in Watespinggir Hamlet Mojokerto to survive and still earn income during the pandemic. The research method is descriptive qualitative, and the authors collect data by conducting interviews, discussions with business actors, and seeking information from other article sources. The results showed that business actors' efforts to increase an income such as studying more details about the technology, providing exemplary service to consumers, paying attention to the quality of goods to be sold to consumers. Also, selling products using e-commerce, adding services to consumers, digital marketing and optimizing marketing relationships with consumers, maintaining products, and protecting existing customers. Abstrak Artikel ini dilatarbelakangi oleh COVID-19 yang dapat mempengaruhi perekonomian dan UMKM masyarakat Mojokerto. Tujuan penelitian untuk mengetahui strategi yang digunakan oleh masyarakat di Dusun Watespinggir Mojokerto supaya dapat bertahan dan tetap mendapatkan penghasilan selama pandemi. Metode penelitian ialah kualitatif deskriptif, penulis mengambil data dengan melakukan wawancara, diskusi dengan pelaku usaha dan mencari informasi dari sumber artikel lainnya. Hasil penelitian menunjukkan bahwa upaya pelaku usaha guna meningkatkan suatu pendapatan seperti mempelajari lebih detail tentang teknologi, memberikan pelayanan yang baik untuk konsumen, memperhatikan kualitas barang yang akan dijual ke konsumen. Selain itu, penjualan produk dengan menggunakan e-commerce, penambahan layanan terhadap konsumen, digital marketing serta mengoptimalkan hubungan pemasaran dengan para konsumen, dan mempertahankan produk serta menjaga pelanggan yang sudah ada.

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Strategi Bertahan UMKM di Tengah Pandemi Covid-19

Cited by 293 publications

References 6 publications

The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era

The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era

Analysis of The Cycling Trend During the Pandemic of COVID 19 Towards Small and Medium Enterprises (UMKM) Income

Strategies to Increase Income for Small and Medium Micro Businesses in the Middle of Pandemic COVID-19 in Mojokerto

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