Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Sepatu Converse di Makassar

Maupa, Haris

doi:10.26487/jbmi.v16i2.7400

Cited by 9 publications

(9 citation statements)

References 1 publication

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“…Dalam studi yang dilakukan Maupa (2019) menyatakan bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Artinya semakin baik kualitas produk maka konsumen akan meningkatkan keputusan untuk membeli produk tersebut.…”

Section: Hipotesis Pengaruh Kualitas Produk Terhadap Keputusan Pembelianunclassified

Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening

Fauzi¹,

Lukitaningsih²,

Hutami³

2023

jmas

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The purpose of this study was to determine the effect of product quality and brand image on consumer satisfaction through the decision to purchase Vans shoes in Wonosari City. The population in this study are all Vans shoe users in the city of Wonosari whose number is unknown. Sampling used using the formula for calculating the Hair sample, so that a total sample of 114 respondents was obtained. The data analysis technique used is descriptive statistical analysis method, classical assumption test, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality and brand image have a positive and significant effect on purchasing decisions. Purchase decisions have a positive effect on consumer satisfaction. Product quality and brand image have a positive and significant effect on consumer satisfaction

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Section: Hipotesis Pengaruh Kualitas Produk Terhadap Keputusan Pembelianunclassified

Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening

Fauzi¹,

Lukitaningsih²,

Hutami³

2023

jmas

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“…Adanya pengaruh kualitas produk secara positif dan signifikan terhadap keputusan pembelian, sesuai dengan pendapat menurut (Maupa et al, 2019) yang menyatakan bahwa kualitas produk akan membentuk preferensi dan sikap yang pada gilirannya akan mempengaruhi keputusan untuk membeli atau tidak. Jika suatu produk mempunyai kualitas yang bagus sesuai dengan keinginan dan kebutuhan konsumen, maka konsumen akan memutuskan untuk membeli produk tersebut.…”

Section: Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pada R...unclassified

Pengaruh Harga, Kualitas Produk dan Desain Produk Terhadap Keputusan Pembelian Kain Jumputan Rumah Produksi Cahaya Jumputan Tuan Kentang Palembang

Rusmianita

Roswaty²,

Emilda³

2023

J. Ilm. Ekon. Glob. Masa Kini

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This study aims to determine the effect of price, product quality and product design on purchasing decisions. Using quantitative analysis techniques using SPSS 25. The population in this study were all consumers who bought jumputan fabric at Cahaya Jumputan Production House, Tuan Kentang Palembang, namely 486 consumers for one year. The number of samples taken is at least 5 times the number of indicators used in the study. In this study there were 23 question items, so the minimum sample size needed was 23 x 5 = 115 samples, data analysis using SPSS 25. The results of this study concluded that the price variable had a positive and significant effect on purchasing decisions asevidenced by the Sig value of 0.000 <0.05, Product quality variables have a positive and significant effect on purchasing decisions with a Sig value of 0.004 <0.05, product design variables have a positive and significant effect on purchasing decisions with a Sig value of 0.000 <0.05, price variables, product quality and product design simultaneously have a positive and significant effect on purchasing decisions with a Sig value of 0.000 <0.05. The results of testing the correlation coefficient (R) obtained a value of 0.563. this shows that the level of relationship between the price, product quality and product design variables on purchasing decisions is moderate (56.3%) and the results of the study using the coefficient of determination (R2) test obtained a value of 0.316. This shows the magnitude of the contribution between the price, product quality and product design variables can explain the purchasing decision variable by 31.6%, the remaining 68.4% can be explained or influenced by other variables not included in this study.Keywords: Price, Product Quality, Product Design, Purchase Decision

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“…Brand Image (Maupa, 2019) argues that brand image refers to the memory scheme of a brand, which contains consumer interpretations of attributes, advantages, uses, situations, users, and characteristics of marketers and/or characteristics of the maker of the product/brand. Brand image involves consumer interpretation and perception of various aspects related to the brand, such as product attributes, advantages or advantages possessed, the use of the product in various situations, the people or customers who use the brand, and the characteristics and reputation of the marketer or creator of the product.…”

Section: Theoretical Basismentioning

confidence: 99%

Shaping Smartphone Purchase Decisions with Brand Image Analysis, Product Quality, and Compelling Prices

Hadi

2023

JMOI

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This study aims to determine the influence of brand image, product quality and price on smartphone purchase decisions and also to find out and analyze the most dominant factors affecting Smartphone Purchase Satisfaction. In this study using a population of 9989 consumers according to PT. Bangga Teknologi Indonesia by using the Slovin formula obtained a sample of 100 respondents, the data analysis technique used is a quantitative associative method with a verifiative approach. The series of tests carried out are validity and reliability tests, classical assumption tests, simple linear regression analysis for simultaneous testing. The results prove that brand image has a positive and significant effect on smartphone purchase decisions that based on multiple generation tests of brand image, product quality and price simultaneously have a significant effect on purchasing decisions.

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Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Sepatu Converse di Makassar

Cited by 9 publications

References 1 publication

Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening

Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening

Pengaruh Harga, Kualitas Produk dan Desain Produk Terhadap Keputusan Pembelian Kain Jumputan Rumah Produksi Cahaya Jumputan Tuan Kentang Palembang

Shaping Smartphone Purchase Decisions with Brand Image Analysis, Product Quality, and Compelling Prices

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