Abstract:This study aims to determine the effect of price, product quality and product design on purchasing decisions. Using quantitative analysis techniques using SPSS 25. The population in this study were all consumers who bought jumputan fabric at Cahaya Jumputan Production House, Tuan Kentang Palembang, namely 486 consumers for one year. The number of samples taken is at least 5 times the number of indicators used in the study. In this study there were 23 question items, so the minimum sample size needed was 23 x 5… Show more
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