Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci

Yohanna, Yohanna; Ruslim, Tommy Setiawan

doi:10.24912/jmk.v3i2.11903

Cited by 7 publications

(11 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Penelitian menunjukkan bahwa kepercayaan konsumen terhadap suatu merek berpengaruh positif dan signifikan secara statistik terhadap kemungkinan konsumen melakukan pembelian terhadap merek tersebut (Yohanna & Ruslim, 2021). Temuan serupa dilaporkan oleh (Kelvin & Firdausy, 2022), yang menarik kesimpulan bahwa kepercayaan merek memiliki pengaruh yang besar dan menguntungkan terhadap niat membeli.…”

Section: Pendahuluanunclassified

“…Penelitian dari (Yohanna & Ruslim, 2021) menunjukkan bahwa kepuasan pelanggan berpengaruh positif dan signifikan secara statistik terhadap kecenderungan melakukan pembelian.…”

Section: Pendahuluanunclassified

“…Terpaan iklan ini akan meningkatkan keinginan untuk membeli produk yang diiklankan (Wijaya & Keni, 2022). Dan menurut (Yohanna & Ruslim, 2021) niat beli diartikan sebagai "kesiapan konsumen untuk membeli produk tertentu dari merek tertentu".…”

Section: Purchase Intentionunclassified

“…Menurut (Wijaya & Keni, 2022), kepercayaan pelanggan dapat diartikan sebagai "keyakinan bahwa suatu perusahaan dapat memenuhi harapan pelanggan". Menurut (Yohanna & Ruslim, 2021) yang mendefinisikan kepercayaan merek sebagai keyakinan konsumen terhadap kemampuan merek tertentu untuk memenuhi janjinya, pembeli yang memiliki kesan positif terhadap produk perusahaan tertentu lebih cenderung melakukan pembelian berulang dan membelanjakan lebih banyak. uang secara keseluruhan.…”

Section: Brand Trustunclassified

See 3 more Smart Citations

Pengaruh Brand Trust, Brand Awareness Terhadap Purchase Intention Melalui Brand Satisfaction Sebagai Variabel Intervening

Fitriani,

Kurniawan,

Goeltom

2023

Jebma

View full text Add to dashboard Cite

Penelitian ini bertujuan untuk mengevaluasi pengaruh kepercayaan merek dan kesadaran merek terhadap kecenderungan konsumen melakukan pembelian dengan menggunakan kepuasan merek sebagai variabel intervening. Konsumen yang pernah menggunakan atau membeli produk Skincare K-Beauty di Kabupaten Bekasi merupakan populasi yang digunakan untuk penelitian ini. Informasi primer dikumpulkan dengan cara pembagian Google form kepada konsumen yang pernah menggunakan atau membeli produk Skincare K-Beauty di wilayah Kabupaten Bekasi. Purposive sampling dengan pengukuran skala likert merupakan metode pilihan untuk mengumpulkan sampel. Pengolahan data mengunakan program PLS-SEM versi 3. Temuan Penelitian ini menunjukkan bahwa kepercayaan vendor mempengaruhi kepuasan vendor, kepercayaan vendor mempengaruhi kepuasan vendor, kepuasan vendor mempengaruhi niat pembelian vendor, kepercayaan vendor tidak mempengaruhi kepercayaan vendor, dan kepercayaan vendor mempengaruhi kepuasan vendor

show abstract

Section: Pendahuluanunclassified

“…Penelitian dari (Yohanna & Ruslim, 2021) menunjukkan bahwa kepuasan pelanggan berpengaruh positif dan signifikan secara statistik terhadap kecenderungan melakukan pembelian.…”

Section: Pendahuluanunclassified

Section: Purchase Intentionunclassified

Section: Brand Trustunclassified

See 2 more Smart Citations

Pengaruh Brand Trust, Brand Awareness Terhadap Purchase Intention Melalui Brand Satisfaction Sebagai Variabel Intervening

Fitriani,

Kurniawan,

Goeltom

2023

Jebma

View full text Add to dashboard Cite

show abstract

“…The purchase intention toward a product, especially in the smartphone category, becomes an important phenomenon to be reviewed. A lot of researches have been conducted to review the importance of purchase intention (Yohanna and Ruslim, 2021), (Setiadi and Ruslim, 2020) and its effect on the purchase of such product .…”

Section: Introductionmentioning

confidence: 99%

The Identification of Purchase Intention Among Iphone Customers in Depok Viewed From Ewom, Brand Image, Brand Trust, Perceived Value, and Brand Preference

Ruslim,

Nova,

Herwindiati

et al. 2023

ijaeb

View full text Add to dashboard Cite

Communication has become a kind of activities performed by human beings everyday, either directly or indirectly. Handphone as one among the communication means, was then developed into smartphone. Due to many smartphones released every year, customers are then faced with so many choices. One among the global reputable smartphone brands is Apple. Therefore, Apple sellers must be able to attract the customers’ attention and increase their purchase intention toward iPhone products, so that these products can compete with others and survive in the market. This research aimed to test the effects of EWOM, brand image, brand trust, perceived value, and brand preference on purchase intention among iPhone customers in Depok, West Java, Indonesia. This descriptive research was conducted to depict the characteristics or functions of a population. By using questionnaire distributed online and among 355 respondents filling-out, there were only 349 respondents from which the data can be processed further by using the SmartPLS-SEM software. The result of this research supported that brand image, brand trust, perceived value, and brand preference have positive and significant effects on purchase intention among iPhone customers in Depok, while EWOM does not have significant effect on purchase intention.

show abstract

Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over

Rakhmawati,

Tuti

2023

JDM

View full text Add to dashboard Cite

This study aims to identify the relationships between brand experience and brand attitudes, brand attachment, brand satisfaction, and brand loyalty. 177 Consumers of Make Over make up the study’s sample. The sampling strategy employs purposive sampling by choosing a sample that only consists of users of Make Over goods. The validity and dependability of the data were examined. a technique for data analysis that fuses quantitative and descriptive approaches. A structural equation model (SEM) was used in the analysis of quantitative data utilizing smart PLS software. The brand experience of Make Over cosmetic items, according to the study, influences how consumers build brand attitudes, brand attachment, brand satisfaction, and brand loyalty in both a direct and indirect manner. The findings of this study suggest that consumer experience with a brand might influence attitudes toward the brand and make consumers more loyal to it. Brand loyalty will ultimately be fueled through attachment, which will boost satisfaction. This study advances the field of brand lit- erature. Researchers and vendors can learn from this study about how to strengthen brands. Further investigation on individuals and makeup artists with a focus on individual users is advised because the survey’s responses were all from the Jakarta region and only included individual users.

show abstract

Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci

Cited by 7 publications

References 3 publications

Pengaruh Brand Trust, Brand Awareness Terhadap Purchase Intention Melalui Brand Satisfaction Sebagai Variabel Intervening

Pengaruh Brand Trust, Brand Awareness Terhadap Purchase Intention Melalui Brand Satisfaction Sebagai Variabel Intervening

The Identification of Purchase Intention Among Iphone Customers in Depok Viewed From Ewom, Brand Image, Brand Trust, Perceived Value, and Brand Preference

Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over

Contact Info

Product

Resources

About