Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih

Ahmadi, Candra; Hermawan, Dadang; Srinadi, Ni Luh Putri; Kusuma, Tubagus Mahendra

doi:10.35912/yumary.v2i1.503

Cited by 10 publications

(10 citation statements)

References 1 publication

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“…Selain potensi partisipasi lembaga masjid, pemanfaatan sistem digital marketing bagi UKM di masa pandemi saat ini adalah sebuah keniscayaan untuk mempertahankan omset UKM (Anggoro dkk, 2020), (Komalasari dkk., 2020). Digital marketing adalah kegiatan pemasaran termasuk branding yang menggunakan berbagai media, seperti blog, website, e-mail, adwords, dan berbagai macam jaringan media sosial (Ahmadi, Hermawan, Srinadi, & Kusuma, 2021). Salah satu ketakmiran masjid yang memiliki kepedulian dengan jamaah masjidnya yang bergerak dalam UKM adalah Dusun Sanggrahan Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman.…”

Section: Pendahuluanunclassified

Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Persada

Achiria²

2022

jpm

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Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing. Method: The method used in this community service is Focus Group Discussion, consultation, and practice. Result: Community empowerment about digital marketing has been able to provide knowledge and practices related to online marketing innovations for SMEs, so that it can become a discourse for SMEs to sell their products online. SMEs know the benefits and are able to apply several techniques and supporting tools in digital marketing and understand the concepts of Islamic economics. The artifacts produced from this community service are in the form of social media accounts that are in accordance with digital marketing principles. Conclusion: The synergy framework between SMEs and a supporting team consisting of young people who are active in mosques, is important, because SMEs will be more optimal in utilizing digital marketing in selling online. The program carried out with the Takmir institution has a positive impact as a solution to the problems of SMEs during the pandemic. Thus the mosque is no longer only used as a place of worship, but also as a center for community economic growth. Keywords: 1. SMEs 2. empowering 3. digital marketing 4. takmir

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Section: Pendahuluanunclassified

Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Persada

Achiria²

2022

jpm

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“…Teknologi digital yang berkembang pesat telah mengubah kehidupan manusia. Khususnya evolusi di bidang pemasaran, produk tidak hanya dipasarkan, tetapi juga usaha untuk mengembangkan citra dari obyek yang dipasarkan (Ahmadi, Hermawan, Srinadi, & Kusuma, 2021).…”

Section: Hasil Dan Pembahasanunclassified

Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM

Hasan

Haliah²,

Fahdal³

2022

jpm

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Purpose: The aim of this service is to convert the conventional UMKM into digital UMKM in order to upgrading the marketing method of UMKM so that they can operate their business efficiently as well as increase their income from this business. Method: The community service team of Hasanuddin University role is to form a digitalize marketing method for these UMKM by design a business website. The Hesamuddin University team design a business website with PHP, Java Script, CSS language using Visual Studio Code software. In addition, the community service team of Hasanuddin University also has conducted socialization and training for public and partners. Result: The result of this project is successfully launching the business website as well as expand their market nationally and increase their income gradually from this business. So that, this community service activity, has gradually transform the UMKM society particularly the partner into UMKM digital society. Keywords: 1. digitalization 2. UMKM 3. website

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“…Terlebih lagi, saat ini teknologi informasi dan komunikasi berbasis internet terus meningkat. Pemasaran barang dan jasa saat ini, telah berkembang menjadi lebih baik yang disebut dengan digital marketing atau pemasaran digital (Ahmadi et al, 2021). Hal tersebut dimaknai sebagai suatu usaha memasarkan produk melalui jaringan internet (online) (Dharma et al, 2021).…”

Section: Gambar 1 Alur Tahap Pelaksanaan Pelatihan Manajemen Komunika...unclassified

Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

Dwinarko

Mujab

2022

ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknolog

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This community service aims to provide knowledge and understanding through Marketing Communication Management training for Small Medium Enterprises (MSME) in Telagasari Village, Serangpanjang, Subang. The Covid-19 pandemic condition requires creativity and innovation in marketing MSME products. Methods Lectures, discussions, exercises and presentation of the results of the training for MSME managers in the village. The results of the service stated that the communication strategy required training and knowledge about the media and market opportunities for MSME products. Management planning and knowledge of competitors in improving product quality is supported by direct cash assistance (BLT) for MSME. Marketing communication strategy for MSME products in Tegalasari Village is needed, to consider several things related to marketing communication requiring training and business credit, to increase production and empower natural resources owned by continuous training and coaching. Increasing the number of MSMEs and production quality through HR training and product quality training.

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Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih

Cited by 10 publications

References 1 publication

Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM

Pelatihan Manajemen Komunikasi Pemasaran Bagi Usaha Menengah Kecil Masyarakat Dalam Meningkatkan Pemberdayaan Ekonomi Masyarakat

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