Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Abstract

Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing. Method: The method used in this community service is Focus Group Discussion, consultation, and practice. Result: Community empowerment about digital marketing has been able to provide knowledge and practices related to online marketing innovations for SMEs, so that it can become a discourse for SMEs to sell their products online. SMEs know the benefits and are able to apply several techniques and supporting tools in digital marketing and understand the concepts of Islamic economics. The artifacts produced from this community service are in the form of social media accounts that are in accordance with digital marketing principles. Conclusion: The synergy framework between SMEs and a supporting team consisting of young people who are active in mosques, is important, because SMEs will be more optimal in utilizing digital marketing in selling online. The program carried out with the Takmir institution has a positive impact as a solution to the problems of SMEs during the pandemic. Thus the mosque is no longer only used as a place of worship, but also as a center for community economic growth. Keywords: 1. SMEs 2. empowering 3. digital marketing 4. takmir

Bamboo Design Training for hotel and culinary amenities at the Bamboo Community of Sukabumi Regency

“…Community service activities with training in making bamboo handicrafts for hotel and culinary amenities greatly received enthusiasm from the participants (Sukabumi bamboo craftsmen) and increased knowledge related to bamboo creations, and bamboo craftsmen were increasingly creative in making and designing bamboo products, able to use a variety of colors to make bamboo products look good and can be combined with batik. The participants were very satisfied with this activity and hoped that continuous activities would be held every year and that all activities in this activity would run well and smoothly like the activities carried out by (Faisol et al, 2022;Goeltom et al, 2014;Hasan et al, 2022;Hubner, Ira B, Sweet, D., & Joanna, 2021;Hubner et al, 2020;Jimad et al, 2022;Juliana et al, 2021;Kusumawati et al, 2022;Muhamad et al, 2022;Persada & Achiria, 2022;Pramono et al, 2019;Putri et al, 2022;Reniati et al, 2022;Sihombing et al, 2020).…”

“…The ability to make creative and innovative designs for bamboo products can support efforts to maximize the potential of bamboo and gain market attention (Folk, 2019;Hakiki et al, 2020;Oentoro, 2021). 100 Many community service activities in the form of digital marketing developments, namely social media marketing through the WhatsApp application and content marketing, e-commerce applications, digital promotions which can increase knowledge about digital technology, increasing business motivation, carrying out marketing of products, such as activities carried out by (Faisol et al, 2022;Hasan et al, 2022;Persada & Achiria, 2022;Putri et al, 2022;Reniati et al, 2022) Community service activities really help strengthen the tourism village movers together with the village community in sustainable tourism development activities and develop creative economic (Jimad et al, 2022;Kusumawati et al, 2022;Muhamad et al, 2022). One of the largest bamboo producing areas in the province of West Java is the Sukabumi Regency (Sukabumi, 2021).…”

Strategi Pemasaran Serta Peran Kreativitas dan Inovasi dalam Pengembangan Produk Mouku Cimahi

“…Tetapi pada realitasnya, masih banyak pelaksana usaha yang belum mengoptimalkan teknologi tersebut. Keterbatasan sumber daya manusia (SDM) yang dimiliki juga menjadi salah satu permasalahan yang 2 dihadapi oleh UMKM karena satu individu bisa mengerjakan beberapa proses kegiatan sehingga tidak terlalu fokus dan optimal dalam pengembangan pemasaran produknya (Persada & Achiria, 2022). Oleh sebab itu mahasiswa dari Universitas Nasional PASIM.…”

Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM

“…e. Menambah wawasan dan pengetahuan masyarakat UMKM Digital marketing menambah pengetahuan dan ketrampilan terkait teknologi informasi pada bidang pemasaran. Mitra UMKM menjadi lebih terlatih mengenai inovasi ini dan mampu menerapkannya serta mengembangkan kreativitas mereka pada bidang pemasaran (Persada & Achiria, 2022).…”