Strategi Pemasaran Serta Peran Kreativitas dan Inovasi dalam Pengembangan Produk Mouku Cimahi

Kamilla, Tiara; Arumsari, Haneti; Nugraha, Nathania Nanda; Prasetiyo, Budi

doi:10.35912/jpe.v2i1.1323

Cited by 2 publications

(2 citation statements)

References 4 publications

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“…Pada saat ini banyak pembeli lebih menyukai pembayaran melalui uang digital, karena lebih praktis dan mudah. Selain itu jika telah menggunakan social media misalnya seperti Instagram namun memakai akun pribadi bukan akun bisnis hal ini membuat pengikut Instagram menganggap bahwa akun yang digunakan hanyalah milik pribadi bukan akun bisni, hal in dialami oleh UMKM Mouku Cimahi (Kamilla et al, 2023). Oleh karena itu perlu dilakukan beberapa evaluasi agar UMKM ini dapat berkembang lebih baik.…”

Section: Pendahuluanunclassified

Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo

Zakiyah,

Khafidah,

Muzdalifah

2023

JPE

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Purpose: MSME Mr. Takoyaki is to encourage business actors to reveal their potential so that they are able to create and develop their business which is located at Jalan Kemantren Tulangan Sidoarjo. Methodology: This research uses qualitative methods, which focus more on conducting in-depth understanding by examining problems specifically The MSMEs that we assist are MSME Result: Mr. Takoyaki which is located at Jalan Kemantren Reinforcement, Sidoarjo. The results of Mr. Takoyaki's MSME assistance are improvements to product packaging, product labels, payment systems, and marketing. Efforts to develop MSMEs in Indonesia are one aspect that is of concern to the government in economic development. MSME mentoring by students is one of the community service activities, based on a survey conducted there are several problems that must be developed so that MSMEs can develop gradually, therefore MSME owners need to be equipped with knowledge and socialization about good digital marketing service activities. community service is part of the Tri Dharma of Higher Education, therefore it must be carried out both for each student and for the Implementation Team to carry out this service consisting of Management students at the Faculty of Economics, Nahdatul Ulama University. Conclusions: The goals to be achieved in this activity are: Improving MSMEs Mr. Takoyaki Mr.s. Eni Rahmawati so that the payment system for Mr. Takoyaki is more updated, determining Google Maps so that consumers can find out where Mr. Takoyaki is, and is better known by consumers with a wider range.

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Section: Pendahuluanunclassified

Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo

Zakiyah,

Khafidah,

Muzdalifah

2023

JPE

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“…Strategi pemasaran ini berguna untuk mendapatkan target sasaran yang berguna dalam meningkatkan penjualan, seperti dalam pernyataan Mas'adah & Hirmantono (2021). Dalam Kamilla et al (2023) (Kemenkes Indonesia, 2009). Adapun produk dan layanan yang dimiliki sudah dipasarkan secara konvensional dan digital.…”

Section: Pendahuluanunclassified

Strategi Pemasaran Produk Dan Layanan Uptd Balai Pelayanan Dan Saintifikasi Jamu (Bpsj) Kota Pekalongan

Dewi Cipta,

Satrio

2023

JLKP

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This study aims to analyze strategies in marketing products and services at UPTD BPSJ Pekalongan City. In today's modern era, where people prefer new products that are current, it is quite a challenge for UPTD BPSJ Pekalongan City in marketing traditional products and services. Marketing strategies carried out include developing innovative products with hygienic and modern packaging; line extension by introducing additional product units in the same category (product line) with the same brand; offline and online marketing. This research is a descriptive qualitative research using literature study methods. The analysis was conducted at UPTD BPSJ Pekalongan City. The results of the study show that the success of the marketing strategy of UPTD BPSJ Pekalongan City products and services is by doing a combination of conventional and digital promotions.

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Strategi Pemasaran Serta Peran Kreativitas dan Inovasi dalam Pengembangan Produk Mouku Cimahi

Cited by 2 publications

References 4 publications

Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo

Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo

Strategi Pemasaran Produk Dan Layanan Uptd Balai Pelayanan Dan Saintifikasi Jamu (Bpsj) Kota Pekalongan

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