Strategi Pemasaran Produk Dan Layanan Uptd Balai Pelayanan Dan Saintifikasi Jamu (Bpsj) Kota Pekalongan
Parasamya Dewi Cipta,
Danang Satrio
Abstract:This study aims to analyze strategies in marketing products and services at UPTD BPSJ Pekalongan City. In today's modern era, where people prefer new products that are current, it is quite a challenge for UPTD BPSJ Pekalongan City in marketing traditional products and services. Marketing strategies carried out include developing innovative products with hygienic and modern packaging; line extension by introducing additional product units in the same category (product line) with the same brand; offline and onli… Show more
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