Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM

Hasan, Hasnawiya; Haliah, Haliah; Fahdal, Muhammad Alief

doi:10.35912/yumary.v3i1.1225

Cited by 10 publications

(13 citation statements)

References 5 publications

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“…Community service activities with training in making bamboo handicrafts for hotel and culinary amenities greatly received enthusiasm from the participants (Sukabumi bamboo craftsmen) and increased knowledge related to bamboo creations, and bamboo craftsmen were increasingly creative in making and designing bamboo products, able to use a variety of colors to make bamboo products look good and can be combined with batik. The participants were very satisfied with this activity and hoped that continuous activities would be held every year and that all activities in this activity would run well and smoothly like the activities carried out by (Faisol et al, 2022;Goeltom et al, 2014;Hasan et al, 2022;Hubner, Ira B, Sweet, D., & Joanna, 2021;Hubner et al, 2020;Jimad et al, 2022;Juliana et al, 2021;Kusumawati et al, 2022;Muhamad et al, 2022;Persada & Achiria, 2022;Pramono et al, 2019;Putri et al, 2022;Reniati et al, 2022;Sihombing et al, 2020).…”

Section: Discussionmentioning

confidence: 93%

“…The ability to make creative and innovative designs for bamboo products can support efforts to maximize the potential of bamboo and gain market attention (Folk, 2019;Hakiki et al, 2020;Oentoro, 2021). 100 Many community service activities in the form of digital marketing developments, namely social media marketing through the WhatsApp application and content marketing, e-commerce applications, digital promotions which can increase knowledge about digital technology, increasing business motivation, carrying out marketing of products, such as activities carried out by (Faisol et al, 2022;Hasan et al, 2022;Persada & Achiria, 2022;Putri et al, 2022;Reniati et al, 2022) Community service activities really help strengthen the tourism village movers together with the village community in sustainable tourism development activities and develop creative economic (Jimad et al, 2022;Kusumawati et al, 2022;Muhamad et al, 2022). One of the largest bamboo producing areas in the province of West Java is the Sukabumi Regency (Sukabumi, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Bamboo Design Training for hotel and culinary amenities at the Bamboo Community of Sukabumi Regency

Sihombing

Juliana

Hubner

et al. 2023

JMM

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Purpose: Bamboo is an economic potential that is not only derived from the bamboo product itself but can also be expanded into an attractive natural tourist spot. Unfortunately, the potential of bamboo as a product is often focused on the functional and forgets the unique creations for the product that can increase the value of the product itself. The training conducted between Pelita Harapan University and Bamboo Community Dunia Bambu Sejahtera (DBS) aims to provide understanding and knowledge related to creative bamboo designs to meet the market for hotel and culinary amenities. Methodology/approach: The training is done by dividing the group. Each group is taught various bamboo creations. During the training, participants were also given the opportunity to discuss about bamboo and the potential for creative creations that can be made to attract market attention. Results/findings: Training participants gain additional knowledge about bamboo and its unique and creative bamboo creations. The results of the evaluation before and after the training showed that the participants felt that they had gained knowledge that could be integrated into making bamboo crafts. Conclusion: With this training, it is hoped that the craftsmen can improve their weaving skills which in turn will have an impact on increasing product sales and the income of the craftsmen themselves

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Section: Discussionmentioning

confidence: 93%

Section: Introductionmentioning

confidence: 99%

Bamboo Design Training for hotel and culinary amenities at the Bamboo Community of Sukabumi Regency

Sihombing

Juliana

Hubner

et al. 2023

JMM

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“…Penelitian ini berbeda dengan penelitian terdahulu, jika penelitian terdahulu yang dilakukan oleh (Hasan, Haliah & Fahdal, 2022) menjelaskan dengan mendirikan website bisnis maka akan memperluas pemasaran. Penelitian selanjutnya oleh (Jayanti & Karnowati, 2023) menjelaskan Digitalisasi UMKM dan Literasi Keuangan memiliki pengaruh terhadap Keberlanjutan UMKM.…”

Section: Pendahuluanunclassified

Motif Milenial Bukittinggi Dalam Membantu UMKM (Studi Kasus: Ikomart.id)

Ananta,

Syafrini

2024

perspektif

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Penelitian ini bertujuan untuk menjelaskan motif milenial yang tergabung di dalam Ikomart.id dalam membantu UMKM Hal ini menarik diteliti karena pelaku UMKM bisa saja mendigitalisasikan usahanya sendiri dengan mengikuti video tutorial yang disebarkan oleh berbagai pengguna youtube ataupun pengguna tiktok. Selain itu para pelaku UMKM bisa mengandalkan smartphone sebagai media dalam mendigitalisasikan UMKM-nya. Penelitian ini dianalisis dengan menggunakan teori fenomenologi oleh Alfred Schutz yang membagi motif menjadi dua tipe yaitu motif tujuan dan sebab. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan tipe penelitian studi kasus. Teknik pemilihan informan menggunakan teknik purposive sampling dengan 7 orang informan yang merupakan milenial yang tergabung dalam Ikomart.id dan UMKM yang bermitra dengan Ikomart.id. Teknik pengumpulan data dilaksanakan dengan observasi terkait kegiatan milenial dalam membantu UMKM, wawancara mendalam kepada milenial dan pelaku UMKM untuk mengetahui motif dalam membantu UMKM, studi dokumentasi berupa tangkapan layar media sosial yang digunakan milenial dan data UMKM yang bermitra dengan Ikomart.id dalam membantu UMKM. Teknik analisis data menggunakan model analisis Miles dan Huberman (pengumpulan data, reduksi data, penyajian data, dan verifikasi atau penarikan kesimpulan). Hasil penelitian menunjukkan bahwa motif sebab yang terdiri dari tidak adanya platform online yang khusus mengenalkan UMKM Sumatera Barat, minimnya pemahaman pelaku UMKM mengenai digital marketing, kesadaran terhadap peran milenial sebagai agent of change, motif kenyamanan, sedangkan untuk motif tujuan yang terdiri dari meningkatkan daya saing UMKM, meningkatkan Eksistensi UMKM Sumatera Barat, membuka lapangan pekerjaan yang baru, motif ekonomi.

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“…Selain itu, letak desa yang tidak terlalu jauh dari pusat kota Bandar Lampung menawarkan peluang usaha bagi ibu rumah tangga di Desa Tanjung Agung dalam sisi pemasarannya. Oleh karena itu, dengan tujuan memberdayakan ibu rumah tangga di desa Tanjung Agung untuk meningkatkan pendapatan keluarga, diperlukan pendampingan untuk meningkatkan soft skill dan hard skill ibu rumah tangga melalui keterampilan ecoprint (Hasan, Haliah, & Fahdal, 2022).…”

Section: Pendahuluanunclassified

Pengembangan Potensi Ibu Rumah Tangga Berbasis Kewirausahaan Ecoprint dalam Upaya Peningkatan Ekonomi Keluarga

Susilowati

Syaipudin²,

Desriani³

et al. 2023

JPE

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Purpose: This community service aims to develop ecoprint creative fabric-making skills that involve the dyeing process with natural dyes and to improve understanding of financial management in a simple business for homemakers so that housewives can contribute to earning additional income. Methodology: The activities carried out in this service activity are: socialization program, socialization is carried out by downloading representatives of housewives by explaining the objectives of the activity and plans for service activities. Training making ecoprints, this activity m conduct ecoprint skills training and accompany trainees to practice ecoprint techniques. To make ecoprints can be done through scouring on new fabrics, mordanting fabrics, proses ecoprint and fixation process. Results: As a result of the service, participants could make tablecloths and hijabs with the application of ecoprint skills. Participants were able to manage simple business finances. In contrast, service participants were motivated to start entrepreneurship and calculate the cost of goods sold to help improve the family economy. Conclusion: Participants can make artisans' ecoprint fabrics by bringing up a new image of their designs and branding as environmentally friendly Muslim fashion craftsmen; participants can also calculate the cost of goods sold to sell prices with profits to improve the family economy.

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Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM

Cited by 10 publications

References 5 publications

Bamboo Design Training for hotel and culinary amenities at the Bamboo Community of Sukabumi Regency

Bamboo Design Training for hotel and culinary amenities at the Bamboo Community of Sukabumi Regency

Motif Milenial Bukittinggi Dalam Membantu UMKM (Studi Kasus: Ikomart.id)

Pengembangan Potensi Ibu Rumah Tangga Berbasis Kewirausahaan Ecoprint dalam Upaya Peningkatan Ekonomi Keluarga

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