2017
DOI: 10.33005/mebis.v2i2.11
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Pencitraan, Promosi, Dan Kualitas Pelayanan Terhadap Minat Kuliah Di Program Diploma III STIESIA Surabaya

Abstract: Minat merupakan hasil pemikiran seseorang setelah melihat pada kualitas pelayanan, dan memiliki keinginan untuk mencoba memenuhi suatu kebutuhan, dalam hal ini konsumen akan cenderung memilih, menimbang dan menilai apakah suatu kualitas pelayanan yang dianggap baik oleh konsumen, sehingga ketika produk atau layanan benar-benar mampu memenuhi harapan pelanggan, maka konsumen akan mengambil suatu keputusan. Metode penelitian yang digunakan adalah penelitian kuantitatif bahwa peneliti melakukan survei terha… Show more

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Cited by 2 publications
(3 citation statements)
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“…These findings provide empirical evidence that improving school image can increase parental interest. The results of this study are in line with research conducted by (Nugroho & Cahyono, 2017) in a journal entitled Imaging, Promotion, and Service Quality on Interest in Studying at Diploma III Program STIESIA Surabaya; it is known that organizational image variables have a significant relationship with interest in studying at school the. The correlation value between corporate image and interest in a college is 0.404, which has a moderate level of relationship, while the correlation coefficient between corporate image and interest in a college is 0.687.…”
Section: Effect Of Organizational Image (X3) On Parents' Interest (Y)supporting
confidence: 88%
See 1 more Smart Citation
“…These findings provide empirical evidence that improving school image can increase parental interest. The results of this study are in line with research conducted by (Nugroho & Cahyono, 2017) in a journal entitled Imaging, Promotion, and Service Quality on Interest in Studying at Diploma III Program STIESIA Surabaya; it is known that organizational image variables have a significant relationship with interest in studying at school the. The correlation value between corporate image and interest in a college is 0.404, which has a moderate level of relationship, while the correlation coefficient between corporate image and interest in a college is 0.687.…”
Section: Effect Of Organizational Image (X3) On Parents' Interest (Y)supporting
confidence: 88%
“…Furthermore, the third research was conducted by (Nugroho & Cahyono, 2017). The results show that promotion, image, and service quality significantly affect prospective students' interest.…”
Section: Introductionmentioning
confidence: 99%
“…Dimana Y : nilai yang diramalkan A : konstanta (Intercept) b : koefisien regresi (Slope) X : variabel yang mempengaruhi (waktu: tahun, bulan, hari) N : jumlah data Jadwal Induk Produksi (Master Production Schedule/MPS) MPS merupakan gambaran atasperiode perencanaan dari suatu permintaan, termasuk peramalan, backlog, rencana suplai/penawaran, persediaan akhir, serta kuantitas yang dijanjikan tersedia (available to promise). Jadwal induk produksi disusun berdasarkan perencanaan produksi agregat dan merupakan kunci penghubung dalam rantai perencanaan dan pengendalian produksi [7]. MPS pada dasarnya merupakan suatu pernyataan tentang produk akhir (termasuk parts pengganti dan suku cadang) dari suatu perusahaan industri manufaktur yang merencanakan memproduksi output berkaitan dengan kuantitas dan periode waktu [4].…”
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