Pemanfaatan fitur media sosial Instagram dalam membangun personal  branding Miss International 2017

Efrida, Sella; Diniati, Anisa

doi:10.24198/jkk.v8i1.23365

Cited by 18 publications

(17 citation statements)

References 4 publications

(4 reference statements)

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“…This is not only in the form of uploading personal branding content but also by interacting with followers through the Instagram feature so that the personal branding message can be conveyed more quickly and easily. (Efrida & Diniati, 2020). Something similar in other studies is that adolescents need the development of interpersonal relationships in communicating using social media.…”

Section: Most Of the Activities Of Indonesian Andsupporting

confidence: 55%

Communication lifestyle of Indonesian and Malaysia students during the corona virus 19 pandemic

Nurfalah

Nuruzzaman²,

Ahmad³

2022

j.kajian.kom

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Several ways occur in lifestyle 2022 to protect themselves from coronavirus transmission. The research objectives are as follows: To find out the activities of Indonesia Students during the COVID-19 Pandemic, to find out the interests of Indonesian students during the COVID-19 Pandemic, to find out the opinions of Indonesian students during the COVID-19 Pandemic. The research method uses a descriptive approach with the type of qualitative research. The research subjects based on the purposive technique were seven students. The results; Activities of Indonesian students are mainly carried out at home by government regulations by limiting interaction activities with family, friends, and neighbors. Their attention to government policies, studying while doing business, interacting with friends, and entertainment. When making decisions, they are more concerned about money, benefits, and health and are confident in the decisions they make. Student opinions facing the covid pandemic situation are more healthy, grateful, and able to help each other, maintain SOPs, stay productive, the government pays attention to the people, and families always maintain cleanliness and health. Thus, most student activities during the Covid-19 pandemic are carried out at home by limiting interaction activities. Students have attention to government policies, study while doing business, interact with friends, and entertainment to relieve boredom. Students are concerned with maintaining health, being grateful and helping each other. Efforts are being made to maintain SOPs, stay productive, and maintain health protocols. Efforts that need to be made by the government are by listening to the voices of the community and helping the affected communities, while the hope that families need to always maintain cleanliness and provide mutual support, respecting the things around them.

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Section: Most Of the Activities Of Indonesian Andsupporting

confidence: 55%

Communication lifestyle of Indonesian and Malaysia students during the corona virus 19 pandemic

Nurfalah

Nuruzzaman²,

Ahmad³

2022

j.kajian.kom

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“…The statement strengthens that the formation of personal branding on social media can benefit the business world. Such as companies inviting influencers who have personal branding and a good character following the brand or company to promote (endorsement) their goods or services through content (Efrida & Diniati, 2020).…”

Section: E Discussionmentioning

confidence: 99%

Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic

Diniati

Salma

Lestari

et al. 2022

TRJ

Self Cite

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This research aims to describe how social media Instagram that tourism industry players, and the tourists use during the pandemic, can be utilized as a promotion tool so that more people will be interested in traveling again, especially in the era of the new normal. This research uses a qualitative approach with descriptive research type and data collection techniques carried out through in-depth interviews with one key informant, non-participant observation, and document study. The results show that in carrying out its promotion, Glamping Ciwidey utilizes some features of social media Instagram and emphasizes certain content to attract the attention of their target audiences. In modifying the audiences’ behavior, they optimize the ability of the influencer that was involved in building brand awareness and the interest of tourists’ attraction and maximizing the features of posting and reposting content from the influencers also visitors through Insta Story and Instagram Feeds. In providing the information such as product knowledge and persuading the audiences to be interested in visiting, they utilize some of Instagram’s features and emphasize the digital content creation, such as activities and the view around there, the implementation of health protocol, infographic, and repost content. Keywords: Nature Tourism, Promotion Media, Social Media For Tourism Marketing

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“…Salah satu fitur yang sangat populer saat ini yang digunakan orang untuk berkomunikasi adalah media sosial. Media sosial saat ini selain sebagai media berkomunikasi dan berinteraksi, tetapi juga mendatangkan suatu fenomena baru sebagai wadah dalam melakukan personal branding [3]. Kehadiran media sosial sendiri juga tidak terlepas dari berbagai platform-platform media yang disediakan oleh internet yang memudahkan setiap orang untuk saling berinteraksi satu sama lainnya dalam ranah virtual.…”

Section: Pendahuluanunclassified

Pelatihan Parenting Melalui Pemanfaatan Internet Sehat Sebagai Upaya Mereduksi Kecanduan Media Sosial Pada Remaja

Annisa

Pahlevi

Fatimah³

et al. 2022

abdimu

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The influence of social media greatly affects the growth and development of personality in adolescents. The family is the initial environment for adolescents who have a strategic role in providing control over the prevention of addiction to social media in adolescents. Therefore, an understanding of the importance of parenting through the use of healthy internet is needed to reduce internet addiction in adolescents, as well as provide education related to prevention of addiction to social media in adolescents. This training activity was held for students of SMA Darul Falah Cihampelas, West Bandung Regency. The method of implementing the activity is to provide education related to the use of healthy internet as an effort to reduce social media addiction in adolescents.

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Pemanfaatan fitur media sosial Instagram dalam membangun personal branding Miss International 2017

Cited by 18 publications

References 4 publications

Communication lifestyle of Indonesian and Malaysia students during the corona virus 19 pandemic

Communication lifestyle of Indonesian and Malaysia students during the corona virus 19 pandemic

Utilization of Instagram by Glamping Legok Kondang Ciwidey as a Promotion Media during the Pandemic

Pelatihan Parenting Melalui Pemanfaatan Internet Sehat Sebagai Upaya Mereduksi Kecanduan Media Sosial Pada Remaja

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