Pelatihan Smart Packaging Pada Usaha Mikro  Emping Jagung Di Kabupaten Magetan

Putro, Prima Utama Wardoyo; Sulistiyowati, Liliek Nur

doi:10.31316/jbm.v1i2.433

Cited by 1 publication

(2 citation statements)

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“…The main problem with SME products is in terms of packaging that is less attractive when compared to products from abroad. This also happens to business actors in Magetan Regency (Wardoyo Putro & Sulistiyowati, 2020). Most of the business actors we have met, especially the snack business operators, have simple packaging, even without a brand.…”

Section: A Packaging Functionmentioning

confidence: 98%

“…At first, packaging only functions as a container or wrap that functions to protect or cover or to make it easier for a product to be carried, but over time, packaging is required to be able to foster consumer interest in buying. In packaging design, it is not only just a matter of designing, but it requires ideas that can convey the advantages of a brand or product so that the appearance of the design is able to "sell" and it is also important that the appearance of the packaging must be attractive and pleasing to the eye to attract the hearts of consumers (Wardoyo Putro & Sulistiyowati, 2020); (Irfandi, Hidayat, & Salman, 2018); (Hasan & Rizkiana, 2018).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Food Product Packaging Training for Entrepreneurs Fostered by the OKI Korkot

Hidayat

Madalena

Andaiyani

et al. 2021

Sricommerce: J. of Sriwijaya Comm. Serv.

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Processed foods such as kemplang crackers, various chips, pempek etc. are commodity products produced by Entrepreneurs assisted by Korkot OKI, South Sumatra Province. The training will include training on introducing the concept of packaging, benefits of packaging, packaging design and making product packaging. This training is important because the processed food (kemplang, rengginang, chips, pempek) that is produced will certainly have added value if it is properly packaged. This packaging aims to maintain product quality, facilitate product distribution, and attract consumer attention. In implementing this packaging, all business participants do not have adequate packaging and do not have a product brand, so they will further provide assistance to design the training participants' brands and product packaging.

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Section: A Packaging Functionmentioning

confidence: 98%