Pelatihan Penggunaan Sistem Informasi Inventaris Bagi Petugas Poliklinik Di Kawasan Pemulung Rangkah Surabaya

Effendy, Faried; Nuqoba, Barry; Justitia, Army; Werdiningsih, Indah

doi:10.36339/je.v5i1.397

Cited by 3 publications

(3 citation statements)

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“…Total jam pelaksanaan per sesi yaitu 2 jam. Adapun bentuk evaluasi dengan melakukan pengisian kuesioner evaluasi yang memuat sejumlah pertanyaan dan dilakukan dengan media Google Form sesuai dengan penelitian (Effendy, Nuqoba, Justitia, & Werdiningsih, 2021) Setelah kedua belah pihak setuju untuk dilaksanakannya kegiatan pengabdian masyarakat ini, selanjutnya tim pelaksana melakukan pelatihan kepada peserta yakni UMKM Heppi Kitchen mengenai pemanfaatan digital marketing oleh ahlinya.…”

Section: Metode Penelitianunclassified

Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok

Wisnuaji

Rachmawati²,

Sudari³

2023

Yumary

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Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product. Results: This dedication output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery. Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing Limitations: Limitation of this study is on totat number MSMEs. Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales. Keywords: 1. MSMEs 2. Social Media 3. Digital Marketing

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Section: Metode Penelitianunclassified

Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok

Wisnuaji

Rachmawati²,

Sudari³

2023

Yumary

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“…Keempat, label dan desain kemasan produk yang kurang menarik. Permasalahan produk UKM Lamora (selanjutnya disebut mitra) kurang dikenal perlu dicari solusi agar omset mitra meningkat adalah membuat media promosi digital melalui jejaring sosial seperti Facebook dan Instagram (Effendy et al 2021;Galati et al 2017;Nuqoba et al 2021). Social media Facebook dan Istagram dipilih karena memiliki dua alasan, pertama kedua aplikasi tersebut sudah memiliki versi mobile, dan alasan kedua, penggunaannya juga sangat mudah sehingga orang awampun akan dengan mudah belajar dan mempraktekannya (Romindo et al 2019).…”

Section: Pendahuluanunclassified

Training and Assistance of Online Marketing of Processed Marine Products Micro-Medium Business “Lamora” in Kauman Village, Socah, Bangkalan

Taufik

Werdiningsih

Effendy

et al. 2022

JLM

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Lamora is a cracker and petis industry located in Kauman village, Socah sub-district, Bangkalan district, which has become a pilot MSME. Under the guidance of the Ministry of Industry and Manpower and the Department of Health of Bangkalan Regency, this MSME has had a website (https://kerupukikansocah.com) since 2017. Before the pandemic, Lamora only served orders and purchases directly from individuals or resellers from Bangkalan and its surroundings. However, during the Covid-19 pandemic, sales turnover decreased by more than 60%. This requires serious attention to maintain business continuity. The solution provided is a training and mentoring partnership program to provide MSME actors with the ability to use information technology (IT) as a marketing and sales medium, conduct online marketing on social media, manage online stores in market places and use promotional media design applications for free. The training which lasted for two days has gone well and has achieved the expected goal, namely increasing the understanding of Lamora MSME actors towards online marketing using IT.

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“…Evaluasi terhadap pelatian terdiri dari evaluasi penyelenggaraan kegiatan dan evaluasi materi yang disampaikan. Bentuk evaluasi berupa pengisian kuesioner yang terdiri dari sejumlah pertanyaan melalui media Google Form sesuai dengan penelitian (Effendy et al, 2021;Justitia et al, 2021…”

Section: Metode Pelaksanaanunclassified

Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital

Justitia

Werdiningsih

Effendy

et al. 2021

JNPM

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The COVID-19 pandemic has had a significant impact on Micro Small Medium Enterprises (MSMEs), especially laundry services in Plosokandang, Tulungagung Regency. Their primary customers, college students, no longer use their services because of online teaching and learning. The use of social media digital marketing is one solution to promote products and services. Unfortunately, many MSMEs lack this skill. This community service project focuses on training and assisting MSMEs in designing digital marketing content and posting them on their official social media. Canva software was chosen as a tool for content creation because it is simple and quick to use, with minimal design capabilities. Canva offers ready-made templates, so users only need to add their own personal touches. Then, the content is shared on the official social media accounts (Instagram or Facebook Pages). Participants’ and partners’ knowledge and skills improved after following the training. The average increase in participant knowledge of Canva material is 18.62 points, while social media material is 10.79 points. These training and mentoring activities have a positive impact on skills and knowledge related to using Canva and social media for digital marketing. Another effect of digital marketing on social media is an increase in revenue turnover, customer numbers, customer reach, and market sectors.

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Pelatihan Penggunaan Sistem Informasi Inventaris Bagi Petugas Poliklinik Di Kawasan Pemulung Rangkah Surabaya

Cited by 3 publications

References 0 publications

Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok

Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok

Training and Assistance of Online Marketing of Processed Marine Products Micro-Medium Business “Lamora” in Kauman Village, Socah, Bangkalan

Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital

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