Abstract:The theoretical argument of the current research is that athletic departments have been effective in attaining their conflicting goals mainly because they have become highly effective in managing institutional rules. Neo-institutionalism (DiMaggio & Powell, 1991), loose coupling (Meyer & Rowan, 1977), and patterns of bureaucracy form the theoretical cornerstone of the current research. Sport management investigations about goals and processes of intercollegiate athletics (Trail & Chelladurai, 2000) offer an… Show more
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