Path analysis of entrepreneurial motivations in tourism based on local resources and creative economy in nagari salayo of west sumatra

Abstract

The purpose of this study is to analyze the entrepreneurial motivations in tourism based on local resources and creative economy in Nagari Salayo of West Sumatra in developing this area into a cultural and creative based tourist destination. The sixty beginner entrepreneurs are involved in this research in community services, where their entrepreneurial motivations are measured by an entrepreneurial motivation scale of the questionnaire and analyzed by using path analysis in determining the relationship between personality characteristic motivation cores. The statistical path model showed significantly affecting of working motive and social motive to capability of entrepreneurial as a direct effect, in contrast only working motive influenced of intention of entrepreneurs, and the capability of entrepreneurial as mediation variable for indirect effects of entrepreneurial motive to intention entrepreunerial. This analysis suggests the model that entrepreneurial motivations have effect to capacity and intention of beginner entrepreneurs to develop business on tourism based on local resources and the creative economy.

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