Proceedings of Tourism Development Centre International Conference 2020
DOI: 10.2478/9788395720406-007
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Instagramable Tourism Attraction: Natural or Artificial?

Abstract: Tourism era 4.0 makes many regions create tourist attractions which instagramable to be visited by millennials. This quantitative research aims to analyze tourist attraction on revisit intention through or not through selfie tourism. Data collection was conducted at several tourist destinations in the selected city of West Sumatra: Padang, Bukittinggi, Payakumbuh, Tanah Datar and Pesisir Selatan. Sampling technique used was accidental sampling with 500 respondents. Data analysis technique is Partial Least Squa… Show more

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Cited by 2 publications
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“…However, previous research explained that tourists are more interested in making return visits to tourist areas that have natural attractions, rather than tourist attractions that only prioritize their instagramable areas. This is because tourists are satisfied in one visit to explore the photo spots provided at these tourist destinations [5]. Of course, this phenomenon is not good for tourism development in the future.…”
Section: Introductionmentioning
confidence: 99%
“…However, previous research explained that tourists are more interested in making return visits to tourist areas that have natural attractions, rather than tourist attractions that only prioritize their instagramable areas. This is because tourists are satisfied in one visit to explore the photo spots provided at these tourist destinations [5]. Of course, this phenomenon is not good for tourism development in the future.…”
Section: Introductionmentioning
confidence: 99%
“…Conversely, the millennial generation, who were born between 1981 and 1996, has emerged as a highly significant section in the tourism market (Crossley, 2020). This generation is renowned for its dynamism, ingenuity, and penchant for exploration (Yuza Sari & Trinanda, 2020). They are also familiar with utilizing digital technology in their everyday life, which includes searching for information and making vacation reservations.…”
Section: Introductionmentioning
confidence: 99%