Past purchase and intention to purchase in e‐commerce

Abstract

Purpose -Purchasing on the internet has unique features that make it different from the traditional shopping process, particularly with regard to its social context. This study seeks to investigate the relationship between past online purchases and purchasing intentions, representing the social context by the notions of social presence and trust. Design/methodology/approach -A sample of 115 working MBA students purchased an item online (but were stopped at the stage of paying), and then completed a questionnaire on social presence and trust. Findings -The results show that past purchasing predicts intentions to purchase and that trust and social presence act as partial mediators. Practical implications -Social context is important for understanding how past behavior affects future purchasing. Designs should therefore enhance social presence and trust. Moreover, it may be beneficial to monitor these mediators to detect potential problems. Originality/value -The study demonstrates the important role of social context in online shopping. In particular, the mediation of trust and social presence between past and future purchasing is determined.

Enhancing youth's attitudes towards microcredit in the bottom of the pyramid markets

“…The three items measuring intentions to obtain microcredit were adapted from Weisberg et al . () and Luarn and Lin (). Items for entrepreneurial desire were obtained from Krueger et al .…”

The effect of integrating social plugins into e-commerce website

“…In addition, Harris and Goode [16], Mantymaki and Salo [8], McCole et al [19], and Weisberg et al [20] also conducted studies in which all concluded positively the importance of online consumers' trust in e-commerce websites for driving online purchasing intention. Social presence can be infused into ecommerce websites through the creative usage of socially-rich words and photos to create human warmth, and thus, trust, in the online environment [8,14].…”

Developing and Testing a Pioneer Model for Online Shopping Behavior for Natural Flowers: Evidence from Mauritius

“…Kalakota and Robinson (1999) have argued that being competitive in terms of pricing is important for online retailers. Moreover, Hoffman and Novak (1997) suggested that Internet users get a variety of information on the Web including price al., 2013) toward the website, hence impacting on the motivational factors to shop from an e-vendor develops an affirmative outlook (Hsiao et al, 2010;Lim et al, 2011;Tang and Chi, 2005;Wang and Tseng, 2011) toward online purchase hence increases Tseng,2011; Kim et al,2004). However, customers who have a low level of trust in an e-vendor, are more likely to increase risk concerns, causing a reduction in their shopping online intention towards a particular website (Zhu,et al,2011).…”