Developing and Testing a Pioneer Model for Online Shopping Behavior for Natural Flowers: Evidence from Mauritius

Pudaruth, Sharmila; Busviah, Dhanishta

doi:10.2478/sbe-2018-0011

Cited by 7 publications

(3 citation statements)

References 84 publications

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“…Behavioral intention is a variable analyzed in many papers [24][25][26][27][28][29][30][31] in relation to different behaviors. Even though this term is specific to psychology, it has multiple applications in other fields.…”

Section: Behavioral Intentionmentioning

confidence: 99%

“…In our research, we analyze three factors with a positive impact on the behavioral intention of Generation Z's young adults: online advertising influence, social influence and usage motivation. However, there are other studies in the literature that follow other influencing factors, such as "price, trust, reputation of retailers, education and age" [28] (p. 128), we have chosen the presented variables based on recent findings in this field, moreover in the current context of COVID-19 pandemic.…”

Section: Behavioral Intentionmentioning

confidence: 99%

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Generation Z’ Young Adults and M-Commerce Use in Romania

Meghisan-Toma

Puiu

Florea

et al. 2021

JTAER

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Generation Z spends much time on mobile Internet and less time accessing Internet services using desktop computers. These traits make them an important niche that can be targeted by retailers. The objective of the present study is to analyze the impact of online advertising, social influence, and usage motivation on the behavioral intention related to m-commerce use among Romanian young adults. The research methodology is based on applying partial least square equation modelling (PLS-SEM), using data collected through a questionnaire. The proposed structural model includes four constructs that are first order reflective. The results reveal that among the influencing factors that determine Generation Z to use m-commerce, the usage motivation factor is the most important one, followed by social influence and online advertising. The research is useful for marketing professionals and retailers in establishing marketing strategies in accordance with the factors that influence the buying decision of young adults, representing Generation Z.

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Section: Behavioral Intentionmentioning

confidence: 99%

Section: Behavioral Intentionmentioning

confidence: 99%

Generation Z’ Young Adults and M-Commerce Use in Romania

Meghisan-Toma

Puiu

Florea

et al. 2021

JTAER

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“…So we cannot ignore it. It plays a very important role in decision making (Pudaruth & Busviah, 2018). H7: SBN has a significant influence on OSB…”

Section: Subjective Norms and Online Shopping Behaviourmentioning

confidence: 99%

The Moderating Role Of Subjective Norms Between Online Shopping Behaviour And Its Determinants

Bhatti¹,

Akram²

2020

IJSSER

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Purpose of the study: Internet buying is raising phenomena rapidly these days. A peep in the exponent progress of players in the trade specifies that there is still an enormous reservoir of marketplace potential for e-commerce. The convenience of internet buying raised the interest of sellers and traders to attention to this area. The advanced level of the internet has changed the nature of trade. Internet buying is critical in these days, and it is associated directly with consumers. Therefore, the present study determines the relationship between risks and online shopping behavior while moderating by subjective norms. Methodology: Data was collected by students that buying online, 550 sets of questionnaires used for valid coding and analyzing analysis. Collected data analyzed by using SPSS and Smart PLS to test hypotheses. Results reveal that risks have decreasing effects, and subjective norms enhance online shopping behavior. Main Findings: The way of information sharing has been changed, domestically, and globally. E-commerce changed our life and the smooth, best solution for a hectic lifestyle—furthermore, this study contributing to knowledge and this topic understanding. The deductive approach and research were quantitative. In addition, the main aim of this study to examine the influence of financial, convenience, privacy risks influence online shopping behavior with the moderating role of subjective norms. Research limitations/implications: The scholars put their best enthusiasm to contribute to OSB, but static some boundaries in this study. The study attention on online users only, scholars, but disregard non-users. Coming reviews should focus on consumers and non-users and deliberate other elements. In this study, use moderator, upcoming studies can study mediator. Novelty/Originality of this study: Convenience, financial, privacy risks, online shopping behavior, and subjective norms are the variables of current research. The present study reflects a situation for upcoming researchers who want to study and interested in this area. It can be inferences because of its consequences. This research will be helpful for Govt. to make policies and sellers.

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