This study adopts a novel approach by combining two complementary tools: bibliometric method of scientific mapping and content analysis of 113 published articles on Islamic Marketing (IM) to provide a comprehensive review of IM literature and pinpoints potential research areas. Results reveal that earlier studies have only examined multiple facets of IM while keeping theoretical perspective almost untouched. Results also highlight the concentration of publications to Islamic‐specific journals, restricting its focus to minimum issues of IM, thereby exerting limited influence on greater business community. This study reveals five distinct areas within IM research: (a) Theoretical aspects of IM and Muslim consumers, (b) IM ethics and practices, (c) Halal logistics and Consumer behaviour, (d) IM Communications, and (e) IM strategies & Globalization. Thus far, studies have predominantly investigated these IM aspects while the other areas remain relatively under‐researched. Potential research agenda in the IM literature emerge that present avenues for future research, namely to: (a) examination of process, physical evidence and performance elements of marketing mix and (b) examination of IM mix for ensuring customer and religious satisfaction apart from other future research areas identified in this study.

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Given deregulation and advances in technology worldwide, cross-border e-commerce is the next move for any business venture regardless of its size. From corner shops to giant multinational organizations, every business venture is now addressing the online demand of customers at home and abroad. Many developed and emerging countries have already been rallying for a transparent and sustainable online business environment to achieve the full potential of cross-border e-commerce. This chapter describes the technologies that enable cross-border e-commerce.

This study investigates the impact of intermediary and seller trust on consumers' repurchase intention and electronic word-of-mouth (e-WOM) intention. A total of 337 consumers with online-buying experience were surveyed using a self-administered questionnaire. For the research purpose, a model was developed and tested using the PLS-SEM technique. In this instance, trust in a competent intermediary is formed on perceived benevolence and integrity. The moderating roles of demographics and purchase frequency were tested using a multigroup analysis. The results strongly support the research model, indicating that: (1) trust in competent intermediaries has a significant influence on consumers’ repurchase and e-WOM intention; (2) trust in consumer electronics (CE) sellers has an influence on repurchase intention but not e-WOM intention; and (3) age, gender positively affect the trust transference process, while purchase frequency affects e-WOM intention. This research presents new theoretical and managerial implications for online electronics marketing.