“…On the other side, following the RBV logic outsourcing is seen as a strategic tool for gaining competitive advantage due to focusing on core activities while outsourcing the non-core activities to specialists, thus, the firm can do better with both core and non-core activities (Espino-Rodríguez & Padrón-Robaina, 2005;Gilley & Rasheed, 2000). Empirically, scholars tried to understand the benefits of outsourcing in the hotel industry (e.g., Espino-Rodríguez & Ramírez-Fierro, 2018;Hiamey & Amenumey, 2013;Lamminmaki, 2008). For instance, outsourcing allowed hotels to focus on core activities, elasticity, specialism, endorsing swift growth, and evading capital expenditure (Lamminmaki, 2011;Sharma et al, 2015).…”