“…Particularly since the ‘discursive turn’ of the last 20 years in organization studies, organizational communication scholars have been integral to the emergence of a critical mass of scholarship that addresses organizations as discursively constructed. In fact, a copious literature in our field examines ‘organizations as discourse’ from various perspectives, including interpretive (Cheney, 2000; Pacanowsky and O’Donnell‐Trujillo, 1982; Putnam, 1983; Putnam and Pacanowsky, 1983; Trujillo, 1992; Trujillo and Dionisopoulos, 1987), rhetorical (Bullis and Tompkins, 1989; Cheney, 1983, 1991; Taylor, 1993, 2002; Tompkins and Cheney, 1985), critical (Deetz, 1982, 1985, 1992; Helmer, 1993; Howard and Geist, 1995; Mumby, 1987, 1988), postmodern (Barker, 1993; Holmer Nadesan, 1996, 1999) and feminist (Ashcraft, 2000, 2001; Ashcraft and Pacanowsky, 1996; Buzzanell, 1994, 1995, 2000; Clair, 1998; Gregg, 1993; Mumby, 1996; Trethewey, 1997, 1999b). Although much of this work meets Martin and Collinson's call for improvisation and innovation, in that it reflects ‘an emphasis on the changing, shifting and dynamic character of (gendered) organizational processes’ (2002, p. 257), little of it is cited in the various management‐related fields 2…”