Organizing and Disorganizing Strategic Communication: Discursive Institutional Change Dynamics in Two Communication Departments

Grandien, Christina; Johansson, Catrin

doi:10.1080/1553118x.2016.1196692

Cited by 11 publications

(5 citation statements)

References 51 publications

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“…In their extensive review of the management and organizational literature, Cornelissen and Werner (2014) highlighted the need for “expanding the methodological tool kit in frame analysis” (p. 219), and suggested going beyond content analysis focused on the occurrence and co-occurrence of keywords and/or expressions in actors’ discourses. In a similar way, Hardy also suggested that discourse analysts are “interested in interpreting multiple meanings, there is no shortcut way of applying systematized content analysis” (2001, in Grandien and Johansson, 2016, p. 338). From a similar perspective, Machin and van Leeuwen (2007) clarified that discourse analysis “is not an analysis of the form of the text, but the analysis of the form of knowledge that underlies the text” (p. 62).…”

Section: Methodsmentioning

confidence: 99%

Strategic organizational discourse and framing in hypermodal spaces

Ravazzani

Maier

2017

CCIJ

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Purpose: This article explores how organizations can strategically frame their legitimate perspective on a specific issue in order to gain salience and public support in a social media context. Methodology:By means of framing theory and a critical perspective on strategic discourse in hypermodal spaces, the study examines in detail the discursive strategies and framing processes employed by a non-profit organization that faces local and global contestation of its corporate operations.Findings: Through a critical discourse analysis of the organization's 385 Facebook posts during two periods of time, the results show how the corporate perspective is strategically framed and legitimized, but also challenged and consequently adapted in this hypermodal issue sub-arena. In addition to legitimizing the organizational perspective by providing evidence-based facts and external expert views as reliable and neutral sources, and echoing supporters' voices and actions as further endorsements, the organization also strategically manages the Facebook dialogue by delegitimizing counterarguments.Originality: This study contributes to the corporate communication field by revealing how framing can be materialized in specific discursive strategies aimed to legitimize and delegitimize. It shows how such strategies are interrelated in hypermodal clusters in ways that sustain the organizational discourse, and can evolve across time and within the same actor's strategy. Methodologically, this study expands the research toolkit by introducing hypermodality in exploring framing and strategic organizational discourse.

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Section: Methodsmentioning

confidence: 99%

Strategic organizational discourse and framing in hypermodal spaces

Ravazzani

Maier

2017

CCIJ

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“…(Nothhaft et al 2018). Para akademisi tersebut telah memberi kontribusi melalui berbagai penelitian empiris tentang strategic communication dengan perspektif berbeda-beda (Aggerholm & Asmuß 2016, Aggerholm & Thomsen 2016, Grandien & Johansson 2016, Marchiori & Bulgacov 2012. Literatur lain menuliskan bahwa semua perbedaan atas penelitian empiris tersebut faktanya belum memerlihatkan kejelasan arah tentang bagaimana komunikasi seharusnya menjadi pilar utama dalam kajian strategic communication (Nothhaft et al 2018, van Ruler 2018.…”

Section: Pendahuluanunclassified

Strategic Communication dalam Perspektif Ilmu Komunikasi

Estaswara¹

2021

coverage

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Strategic communication is a new study and beginning to develop and it is concern to many parties. However, many writings in international journals have not been identified as including communication concepts and theories. This article attempts to explain strategic communication from the perspective of communication science. The method used in this research is literature review, considering that many strategic communication thinkers have initiated their writings using literature reviews. The result, from the four definitions, found that strategic communication is built on actors, then action, interaction and negotiation, and the last is meaning. Actors in strategic communication are not only single actors, but multiple actors. With multiple actors, strategic communication will be more important and relevant. Whereas action, interaction and negotiation, in strategic communication, it is not only action, but interaction and negotiation are the discussion. Finally, meaning in strategic communication is a process from multiple actors, where they simultaneously carry out actions, interactions and negotiations.

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“…This normalisation process happens in subtle and discursive ways by using such PR techniques as celebrity endorsement, opinion leaders and emotional appeal. Through framing, certain ways of thinking and talking about an issue may be ‘ruled in’ (visible and deemed acceptable) and others ‘ruled out’ (fading away or downplayed) in public arenas (Grandien and Johansson, 2016).…”

Section: ‘Agency’ As a Bridge: How Can The Two Disciplines Enrich Eacmentioning

confidence: 99%

“…Frandsen and Johansen, 2009; Invernizzi and Romenti, 2009; Wakefield et al, 2013) or the translation process of PR as a new practice (e.g. Grandien and Johansson, 2012, 2016). Limited PR research has thoroughly engaged with the vibrant development of institution theory foregrounding agency and creativity.…”

Section: Introductionmentioning

confidence: 99%

The articulation of ‘agency’: How can public relations scholarship and institutional theory enrich each other?

Hou

2020

Public Relations Inquiry

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A recent critical turn to both public relations and institutional studies has highlighted ‘agency’ as a shared important theme. While public relations scholars call to bring back ‘agency’ into analysis of practice and process of public relations, neo-institutionalists use ‘agency’ to explain heterogeneity and innovation in institutional outcomes. In this context, this article proposes to use ‘agency’ as a meeting ground to explore how the two disciplines could engage in a dialogue that improves mutual understanding and theoretical enrichment of each other. It argues that institutional thoughts such as ‘embedded agency’, ‘institutional entrepreneurship’ and ‘institutional work’ advance understandings of the downplayed issues of power, diversity and activism in the public relations literature. In turn, the multi-paradigmatic public relations scholarship provides useful tools for analysing institutional agency. Also, this article discusses future research agenda to advance fruitful collaboration between the two domains.

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Organizing and Disorganizing Strategic Communication: Discursive Institutional Change Dynamics in Two Communication Departments

Cited by 11 publications

References 51 publications

Strategic organizational discourse and framing in hypermodal spaces

Strategic organizational discourse and framing in hypermodal spaces

Strategic Communication dalam Perspektif Ilmu Komunikasi

The articulation of ‘agency’: How can public relations scholarship and institutional theory enrich each other?

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