A recent critical turn to both public relations and institutional studies has highlighted ‘agency’ as a shared important theme. While public relations scholars call to bring back ‘agency’ into analysis of practice and process of public relations, neo-institutionalists use ‘agency’ to explain heterogeneity and innovation in institutional outcomes. In this context, this article proposes to use ‘agency’ as a meeting ground to explore how the two disciplines could engage in a dialogue that improves mutual understanding and theoretical enrichment of each other. It argues that institutional thoughts such as ‘embedded agency’, ‘institutional entrepreneurship’ and ‘institutional work’ advance understandings of the downplayed issues of power, diversity and activism in the public relations literature. In turn, the multi-paradigmatic public relations scholarship provides useful tools for analysing institutional agency. Also, this article discusses future research agenda to advance fruitful collaboration between the two domains.

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent

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Portrayed by the media as the story of "how a female PhD juggles intimate relationship with four male PhD academics", the LM incident, named after the female main character of the story, was a high-profile case, which provoked public debates on Chinese social media in 2019. In this article, we explore how the stereotyping of female PhDs plays out in Chinese Internet users' discussions about the LM incident. We collected a total of 632 relevant posts from the most popular Chinese community question-answering (CQA) site -Zhihu and analysed them by drawing on critical discourse analysis (CDA). The research findings reveal how a sexualised portrayal of female PhDs, which is dramatically "different" from the traditional, asexual stereotypes of well-educated women, is established in Zhihu users' postings. Many Zhihu users, including both women and men, mobilise an overwhelmingly sexualised portrayal of female PhDs, which speaks to the normalisation of patriarchal discourses in the status quo of Chinese academia and beyond. The research findings shed light on post-socialist gender politics, which facilitates the perpetuation of gender essentialism in China in the post-reform era.

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