Organizational Effectiveness: Social Capital and Competitive Advantage Approach

Abstract

This study is aimed at developing the model of organizational effectiveness in university through social capital and competitive advantage. The populations of this study are the head of study programs and the structural officials in some Universities in Semarang. In this case, We used Structural Equation Modeling (SEM) in AMOS 21.0 program as the analysis tool. The result of the study and model analysis showed that even though the social capital had significant positive influenced to the competitive advantage in the university, the improvement of social capital and competitive advantage at university could not improve the university organizational effectiveness. Then, between two factors which influenced the competitive advantage (internal social capital and external social capital), it is obtained that external social capital got the dominant influenced factor to competitive advantage. The managerial implication suggested the policies should focus on improving the quality of cooperative relationships with external parties in the university. Info Article

The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

“…Strong competitive advantage improves organizational performance (Lakhal, 2009;Russell & Millar, 2014;Putri & Yuniawan, 2016). High corporate performance is an indicator of competitive strength (Awuah, 2008).…”

Competitiveness, Marketing Access, and Network Capability and Its Impacts on Marketing Performance

“…Company with high competitiveness will have broad network to other business because the network among businessman, actually is a capital for creating competitiveness. (Putri, 2016) Competitiveness of a product is needed as an evaluation and motivation to increase the performance, because it is used to overview how far a company can fulfil market demand, both domestic or international, in producing goods and service, while still keeping or increasing the company and employee income. This competitive advantage is influenced by internal and external factor so it is need the appropriate strategy (Asmarani, 2009;Hussain, 2010).…”

Strengthening of Intellectual Capital Dimension

“…Structural capital refers to the particular knowledge possessed by an organization including information system, processes and data (Bontis, 1999), consists of corporate culture included values or behavior criteria, organizational structure included responsibilities & control, operational process and organizational knowledge assets and information system (Izvercian et al, 2013;Putri, 2016), contributes the most important to organizational performance (Daneshvar, 2017), dependent on human capital exists objectively and independent of human capital (Roos et al, 1998), had significant effect on the company's profitability (Putra et al, 2017).…”