“…7 6 Game theory has been used to account for the strategies of firms in cases where well-identified players' pay-offs depend on one another's choices, and interdependence is crucial when trying to maximize their respective pay-offs (Ghemawat, 1997: 76;Rasmusen, 1990). Game theory has also been used to explain firms' strategic responses to their competitors' actions (Chen and MacMillan, 1992;Ghemawat and McGahan, 1998;Porter and Spence, 1982), to account for the development of entrepreneurial behaviors (Arend, 1999), for reputation building (Weigelt and Camerer, 1988), or for the stability of alliances (Parkhe, 1993). In the international business literature, game theory has been used to explain the decision for firms to become multinational (Graham, 1998;Veugelers, 1995) and even to show how political and legal strategies could be integrated with international strategies, as in the case of Kodak vs. Fuji (Baron, 1997).…”