“…Still another point of view is that of Elverum and Welo (2015), who observe that within the context of new product development of automotive parts, physical prototypes provide larger potential for exploration that digital (or virtual) ones. More generally, some pros and cons related to the two different prototyping types have been highlighted in literature (Broek et al , 2000; Camburn et al , 2015; Jensen et al , 2016; Tahera et al , 2012) and some preferred application for virtual ones have been inferred (Chun et al , 2012; Dunlap et al , 2014; Tiainen et al , 2014). It has also been observed that an integrated use of the two mentioned approaches, if correctly used, can certainly bring to non-negligible benefits (Tahera et al , 2010, 2014).…”