“…Product attributes can evoke users' affection responses, and users' affections before purchasing mainly consist of amazement, contentment, pleasure, and hopefulness (Seva & Helander, 2009). Beauty perception stimulated by product form can be measured with delicate, integrated, symmetrical, and colorful aspects (Kim, Jung, & Im, 2014). Apparent usability evoked by the visual usability of products consists of layout, ease of use, and friendliness of appearance (Mugge & Schoormans, 2012).…”