We aim to relate the theories of the blue ocean [1] and the wisdom of the crowds to answer the research question, "Can crowdsourcing contribute to the generation of innovation of value?" For this purpose, we searched the literature and the Internet for information on the four businesses (iStockphoto, Web Junk 20, InnoCentive, and Amazon Mechanical Turk [AMT]) used by Howe [2] to propose the term crowdsourcing. For each business, we identified the characteristics that would allow us to classify it as crowdsourcing at the present time. In this first analysis, we concluded that currently, Web Junk 20 would not be classified as crowdsourcing. In the second analysis, we looked for the four businesses' attributes that were capable of generating innovation of value. We concluded that iStockphoto, InnoCentive, and AMT had common features that generated value innovation and could be grouped into the reduce, eliminate, create, and elevate matrix, according to the blue ocean.