Online Store Image towards Perceived Risks in Online Shopping

Hong, Lu; Nawi, Noorshella Che; Zulkifli, Wan Farha Wan

doi:10.17687/jeb.0701.01

Cited by 4 publications

(2 citation statements)

References 13 publications

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“…As for H2, the relationship between online store images and online perceived risks, the result indicates that there is a significant relationship. The result of this study is similar to Hong et al, (2019b) who identified that there is a significant relationship between the image of online stores with the perceived risks among Malaysian online consumers. Van der Heijden and Verhagen (2004) and Aghekyan-Simonian et al, (2012) agreed that the factors associated with the image contribute to most online purchasing attitudes.…”

Section: Resultssupporting

confidence: 84%

Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk

Yahya¹,

Hashim²,

Husin³

et al. 2020

Global Business Management Review (GBMR)

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The studies of online purchase intention have been done extensively throughout the world by testing many predictors. Due to the rapid growth of technological advances affecting internet users suggest other new predictors considered as an online purchase intention element. This study suggests customer review, online store image, and perceived online risk (an element of a mediating factor) as three main variables that drive customers to purchase online. A simple convenience sampling method was used to analyse the responses from online users via the online questionnaire web surveys. Multiple regressions and Sobel tests were used in this study to test the hypotheses. The result shows that online customer review and online store image have a positive relationship with the perceived risk online as well as perceived risk itself also has a positive relationship with online purchase intention. Consequently, in terms of mediating factors, perceived risk online is seen as a mediator for both online customer review and online store image with online purchase intention. Having said that, the study hopes that the findings would help boost the online retail industry as a contributor to the country's economic development.

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Section: Resultssupporting

confidence: 84%

Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk

Yahya¹,

Hashim²,

Husin³

et al. 2020

Global Business Management Review (GBMR)

View full text Add to dashboard Cite

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“…They not only investigated overall perceived risk, but they also examined the interrelationships between various types. Hong et al, (2019) mentioned 7 types of perceived risks in online shopping. In addition to financial risk, performance risk, psychological risk, social risk, they also consider time risk, delivery risk and privacy risk and exclude physical risk.…”

Section: Introductionmentioning

confidence: 99%

How Covid-19 Changed Consumer Behavior Trends in Türki̇ye?

Kaya,

Gemalmaz,

Üzümcüoğlu Zihni

et al. 2024

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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COVID-19 has altered many aspects of daily life, notably impacting shopping methods. This study examines how these changes affect consumer behavior, focusing on norm sensitivity, risk perception, and digital advertising. The purpose of this research is to understand the role of norm sensitivity, risk perception, and digital advertising as mediators in the relationship between COVID-19 and changes in consumer behavior. Qualitative data is collected from online meetings with 41 participants aged between 19 and 52 and it is analyzed by using MAXQDA. The unique aspect of this study is its qualitative approach and having a relatively large sample size compared to typical qualitative studies. The findings indicate higher sensitivity towards online shopping during COVID-19, perceiving traditional face-to-face shopping as risky mostly due to virus transmission, increased trust in digital channels, the undeniable effects of digital advertisements on purchasing, and the importance of making research before shopping. Furthermore, the findings revealed that shopping methods shifted from traditional face-to-face to online shopping during COVID-19 even in the early times of the pandemic. Based on these findings, businesses should prioritize enhancing their online shopping experiences by improving website usability and security measures. They may also implement safety protocols in physical stores to alleviate consumer concerns. Leveraging targeted digital advertising strategies and investing in consumer research can help businesses adapt to evolving consumer preferences and behaviors.

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