Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk

Yahya, Wan Kalthom; Hashim, Nor Hashima; Husin, Norhusniyati; Rahim, Norasmadi Abdul

doi:10.32890/gbmr2020.12.2.1

Cited by 3 publications

(2 citation statements)

References 60 publications

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“…Special programs such as flash sales, free delivery, lucky draw, bonus pack, discount and cashback are among the common promotion activities. Yahya et al (2019) and Hartini (2020) argued the effectiveness of those promotional tools. Promotion is frequently initiated by the retailer and the e-commerce operator.…”

Section: Customersmentioning

confidence: 99%

An inventory model of e-marketplace with a promotional program

Hasan,

Daryanto,

Triki

et al. 2023

JM2

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Purpose The rapidly growing e-commerce industry with its special characteristics brings new challenges to the optimization of the supply chain and inventory management. This study aims to investigate the inventory-related optimization of an e-marketplace official store that works on a business-to-customer system when cashback promotion is used to attract more customers. Also, it proposes a new inventory model to maximize the e-commerce profit by optimizing the cashback amount and delivery period. Design/methodology/approach The proposed model assumes that customer demand is a function of price and delivery time and that price is affected by the cashback amount. The e-commerce operator has a profit-sharing contract with an e-payment company that facilitates the payment. E-commerce also builds collaboration under a cost-sharing contract with a supplier to ensure product delivery. A mathematical model is developed and the related theories are investigated. A numerical example illustrates the validity of the model and a sensitivity analysis is carried out to give useful insights. Findings A new inventory model for an e-market system has been introduced which shows the impact of a cashback promotion on the e-commerce business. This study shows that managers can optimize the cashback amount and its delivery time to get the maximum profit. In certain cases, the manager may set a high cashback amount (e.g. 100%) to attract customers to place more orders. Originality/value This study presents a new inventory model for today’s fast-growing e-commerce business; therefore, the results contribute to the understanding of promotion program practices and inventory management and provide insights to develop efficient e-commerce managerial decisions. Graphical abstract

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Section: Customersmentioning

confidence: 99%

An inventory model of e-marketplace with a promotional program

Hasan,

Daryanto,

Triki

et al. 2023

JM2

View full text Add to dashboard Cite

show abstract

“…The Theory of Planned Behaviour (TPB) and intention have been analyzed in a variety of studies to clarify behaviors in a variety of settings, including the classroom (Opoku et al, 2020), banking (Kashif et al, 2017), green purchasing intention (Liu et al, 2020), online shopping (Yahya et al, 2020), purchase behaviour (Mushi, 2019) and the food sector (Kashif et al, 2017). (Thaivalappil et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Examining Factors that Influence Harumanis Farmers’ Intention to Use Safe Pesticides

Pahang

Nasirun

Nor

et al. 2021

Global Business Management Review (GBMR)

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Harumanis demands delicate handling and farmers must know how to use safe pesticides. Therefore, the aim of this study is to examine factors influencing the use of safe pesticide among Harumanis farmers in Mata Ayer, Perlis. The Theory of Planned Behavior (TPB) was used to underpin this study. This study suggests that attitude, subjective norm, perceived behavioral control, knowledge and moral norm as the variables that influence the use of safe pesticides. Data were collected from 97 registered Harumanis farmers under Department of Agriculture (DOA) Malaysia through questionnaires. SmartPLS was used to test the hypotheses in this study. The results showed that attitude, moral norm and knowledge had positive effects on the intention to use safe pesticides. Moreover, subjective norm and perceived behavioral control exhibited insignificant effect on the dependent variable. The results provide helpful information to the stakeholders in the Harumanis industry, from which they could develop and improve appropriate strategies and provide essential assistance to the Harumanis farmers.

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Tüketi̇ci̇leri̇n Onli̇ne Satin Alma Davranişinda Onli̇ne Satiş Promosyonlari Ve E-Hi̇zmet Kali̇tesi̇ni̇n Rolü

TEMEL,

DURUKAL,

AKSU

et al. 2023

Kafkas Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi

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Bu çalışmanın temel amacı, tüketicilerin online satın alma davranışlarında online satış promosyonlarının ve e-hizmet kalitesinin rolünün istatistiksel olarak incelenmesidir. Bu kapsamda, nicel araştırma yöntemine dayalı olarak 494 tüketiciden online anket soru formu aracılığıyla veriler toplanmış ve yapısal eşitlik modelinde analiz edilmiştir. Araştırmada elde edilen bulgulara göre tüketicilerin online satın alma davranışında online satış promosyonu ve e-hizmet kalitesinin etkili olduğu anlaşılmıştır. Diğer yandan, ehizmet kalitesinin online satış promosyonuna kıyasla daha fazla etkiye sahip olduğu ortaya çıkmıştır. Online satış promosyonlarının ekonomi ve tasarruf boyutu online satın alma davranışıyla pozitif ve anlamlı şekilde ilişkili bulunurken, eğlence ve heyecan ve keşfetme boyutları ile online satın alma davranışı arasında anlamlı bir ilişki ortaya çıkmamıştır. E-hizmet kalitesinin etkinlik, yerine getirme ve iletişim boyutları ile online satın alma davranışı arasında ilişkiler pozitif ve anlamıyken, sistem kullanılabilirliği, gizlilik, duyarlılık ve telafi boyutlarında anlamlı ilişki bulunmamaktadır.

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Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk

Cited by 3 publications

References 60 publications

An inventory model of e-marketplace with a promotional program

An inventory model of e-marketplace with a promotional program

Examining Factors that Influence Harumanis Farmers’ Intention to Use Safe Pesticides

Tüketi̇ci̇leri̇n Onli̇ne Satin Alma Davranişinda Onli̇ne Satiş Promosyonlari Ve E-Hi̇zmet Kali̇tesi̇ni̇n Rolü

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