Online Shopping Trends and Its Effects on Consumer Buying Behavior : A Case Study of Young Generation of Pakistan

Muhammad, Khyzer Bin Dost; Illyas, Muhammad; Rehman, Chaudhary Abdul

doi:10.12816/0032077

Cited by 16 publications

(9 citation statements)

References 31 publications

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“…With advancement, consumers are no longer restricted by time constraints at home and might buy anything at any time without having to get out of their homes or travel to the store although 24-hour service is offered by online shopping (To et al, 2007). Prior researches have shown a positive correlation among convenience and consumer OSB (Dost et al, 2015;Bashir et al, 2015). Conversely, several research have discovered that SC has an immense of the client and profits over the long run (Voskuyl et al, 2018).…”

Section: Shopping Conveniencementioning

confidence: 99%

Impact of Perceived Benefits and Perceived Risks on Online Shopping Behaiour with Mediating Role of Purchase Intention

Abd-ul-wahid,

Ahmad,

Ijaz

2024

BBE

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Online purchasing has revolutionized consumer market. It allows individuals to access a variety of products with a single click. With evolution of e-commerce understanding the factors influencing online shopping behavior is imperative for firms to remain competitive. This study investigates the relationship between perceived benefits (PB) and perceived risks (PR), mediated by purchase intention (PI) on online buying behavior (OSB). Six key elements—shopping convenience, product variety, price advantage, product risk, privacy risk, and financial risk—were evaluated through data collected from 300 internet shoppers via a structured questionnaire. The data is analyzed with SPSS. Results underline the significance of convenience, product variety, and price advantage in stimulating online purchases, with PB positively impacting customers' online purchasing behavior (OPB). Conversely, perceived risks negatively affect online shopping decisions, necessitating efficient risk management strategies to bolster consumer confidence. The mediation role of PI was examined using the Hayes macro process, revealing its significance in the relationship between PB, PR, and OSB. Notably, PI mediates the impact of both PB and PR on OSB, highlighting its pivotal role in shaping consumers' online purchasing behavior. These findings offer actionable insights for businesses, emphasizing the importance of leveraging PB to encourage beneficial purchasing intentions and mitigate PR to foster online shopping behavior. Ultimately, this study contributes to a deeper understanding of consumer decision-making in online settings, facilitating the development of targeted marketing strategies and enhancing overall online shopping experiences.

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Section: Shopping Conveniencementioning

confidence: 99%

Impact of Perceived Benefits and Perceived Risks on Online Shopping Behaiour with Mediating Role of Purchase Intention

Abd-ul-wahid,

Ahmad,

Ijaz

2024

BBE

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“…Online purchasing also increases the chances of additional impulse purchases and excess consumption [46]. In addition, the fact that it is not possible to try on or feel the garment often leads to gaps between the buyer's expectations and the actual item.…”

Section: The Rise Of Ultra-fast Fashionmentioning

confidence: 99%

The Good, the Bad, and the Sustainable: How Technology Has Changed and Continues to Change the World of Fashion, from Cotton Gin to Digital Clothes

Peleg Mizrachi

2024

Roadmap to Sustainable Textiles

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The fashion industry is considered to be the second most polluting industry, largely due to the production model of fast fashion, which tends to maximize profits at the expense of the environment and workers’ rights. The development of technology and fast fashion are intertwined: The invention of the cotton gin pushed the world from the agricultural era toward the industrial revolution, and the invention of synthetic dyes created a demand for bright clothing. Today, technology plays a significant role in the marketing and sale of fast fashion. Social networks and trading applications have led to shortening the duration of wear and increase in the amount of clothes sold and thrown away shortly, mostly in the global south, presented as donation. At the same time, the development of technology is the main factor in the development of sustainable fashion; mostly in the fields of production efficiency, disposal of clothes, and increased transparency. This chapter highlights the most recent developments and trends in the field of sustainable, technology-based fashion. While reviewing the environmental consequences of fast fashion, as well as the historical connection between technology and fashion. This includes reference to fast fashion corporations and consumer protests that were distributed and operated by technological means.

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“…Trust is defi ned as a particular belief, which infl uences the behavioural intention and the antecedents of intention. Trust played a vital part in inspecting the tangible behaviour of the customer [23,24]. Hsiao and Yang [25] extended the TPB model and investigated the usage of high-speed trains amongst the Taiwanese pupils.…”

Section: Theory and Hypothesesmentioning

confidence: 99%

Predicting the commuter's willingness to use lrt, utilising the theory of planned behaviour and structural equation

Hussain¹

2020

J Appl Eng Science

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Many researchers highlighted that the rail-based public transport system is not the people's favourite means of transportation in the Urban Rail Development Plan (2013) plus the Kuala Lumpur Structure Plan (2020). The policy-makers focused on this issue while planning the urban transportation system in Klang Valley, Malaysia. This region has undergone rapid growth in the past few years with regards to their geographical signifi cance and population size. However, this increased traffi c congestion in the city. In this study, the researcher has aimed to investigate and increase the accessibility of the commuters to and from their homes by the train systems in the Klang Valley.

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Online Shopping Trends and Its Effects on Consumer Buying Behavior : A Case Study of Young Generation of Pakistan

Cited by 16 publications

References 31 publications

Impact of Perceived Benefits and Perceived Risks on Online Shopping Behaiour with Mediating Role of Purchase Intention

Impact of Perceived Benefits and Perceived Risks on Online Shopping Behaiour with Mediating Role of Purchase Intention

The Good, the Bad, and the Sustainable: How Technology Has Changed and Continues to Change the World of Fashion, from Cotton Gin to Digital Clothes

Predicting the commuter's willingness to use lrt, utilising the theory of planned behaviour and structural equation

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