The study investigates the relationship between factors affecting consumer buying behavior towards online shopping. Online shopping refers to the recent up surging trend of being able to buy what you need while sitting at home. The focus of the research is on the influence of five major variables that were derived from literature i.e. trust, time, product variety, convenience and privacy, on consumer buying behavior (dependent variable) to determine how consumer buying behavior is reflecting online shopping trends. The statistical analysis of the data has reflected that trust and convenience are greatly impactful on whether people choose to buy online or through brick and mortar stores, while privacy has a lesser influence of buying behavior.
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