Online search engines and online travel agencies: A Comparative Approach

Angeloni, Silvia; Rossi, Claudio

doi:10.1177/1096348020980101

Cited by 18 publications

(19 citation statements)

References 89 publications

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“…In current society, tourism has become one of the main forces promoting social and economic development (Assaker et al, 2020 ). The main products of tourism consumption are not tourist locations or scenic spots but various products around tourism, such as current tourist souvenirs, scenic specialties, and delicacies (Angeloni and Rossi, 2021 ).…”

Section: Research Theory and Methodsmentioning

confidence: 99%

Influencing factors of online products decision-making oriented to tourism economy under the guidance of consumer psychology

Jin

2022

Front. Psychol.

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This work aims to increase the consumption of online tourism products and promote the development of the tourism economy. Based on this, it first analyses the Internet market under the guidance of consumer psychology. Then, the influencing factors of online product decision-making for the tourism economy are discussed. Finally, based on the above analysis, it discusses and evaluates the main factors affecting the consumption of online travel products. The research method of this work is set based on psychology so that it can analyze the psychological state of consumers more deeply and promote the development of the consumer market. The results show that the main factors affecting the consumption of online travel products include online travel platforms and user characteristics. Specifically, approximately 80% of users consume online travel products based on platform reviews, approximately 10% of users consume online travel products based on platform recommended content, and approximately 5% of users consume online travel products based on platform search content. Users vary mainly by age, gender, and region and have different preferences for different platforms. Among the four major platforms, Ctrip occupies the most consumers. The conclusion is that the main way to develop the tourism economy is to build a better online travel platform. At the same time, it is necessary to promote online tourism according to the characteristics of users and increase the marketing of online tourism products. This work not only provides a reference for promoting online tourism product marketing but also helps to promote the development of the tourism economy.

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Section: Research Theory and Methodsmentioning

confidence: 99%

Influencing factors of online products decision-making oriented to tourism economy under the guidance of consumer psychology

Jin

2022

Front. Psychol.

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“…2. Theoretical framework 2.1 Travel and restaurant reservation platforms In the complex digital tourist environment, the lodging and food sectors utilises several online's distribution channels for increasing their brand visibility and gain more share in the online reservations segment (Angeloni and Rossi, 2021). Direct website reservations, search engines, or intermediate channels are fully updated and consolidated with current trends in a saturated market (Xiang et al, 2015).…”

Section: Use Of Travel and Restaurant Platformsmentioning

confidence: 99%

Understanding the use of travel and restaurant platforms through the UTAUT2 model

García de Blanes Sebastián,

Azuara Grande,

Sarmiento Guede

2023

BFJ

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PurposeReservation of travel and leisure services through the digital environment has gained a growing role in society, influencing the revolution of the sector. It needs to be noted that there is a considerable lack of formal approaches to the identification of factors for the positive reception and use of these digital tools. For this reason, it is necessary to establish the main factors influencing the adoption and use of digital travel and restaurant platforms (TRPs), adding to the theoretical model two new factors: trust and word-of-mouth (WOM). This paper aims to discuss the aforementioned ideas.Design/methodology/approachA theoretical model has been proposed, based on the extended unified theory of acceptance and use of technology (UTAUT2). Data collection was conducted through an online survey, in which 331 responses were compiled. Data obtained were analysed using structural equation modelling (SEM) with AMOS v27 software.FindingsThe results show that performance expectancy and WOM have a significant impact on the adoption of TRPs. However, it was found that effort expectancy, social influence, facilitating conditions, trust and price/value are not significant variables.Social implicationsThis research confirms that WOM communication positively influences the use of TRPs, facilitating various aspects for restaurant customers, including reducing wait times, streamlining the ordering process for allergic and intolerant customers, enhancing loyalty programs, order management and the opportunity to provide a personalised experience.Originality/valueThis study is the first to incorporate WOM variable into the extended UTAUT2 model applied to TRPs. Through a literature review, it has paved the way for significant future research directions that have not been adequately addressed by the scientific community, including the adoption and usage of food delivery platforms and online review platforms, as well as the behaviour of disabled customers towards these platforms.

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“…Every company has its own marketing tools that are responsible for different strategies and aims. Angeloni and Rossi (2020) claim that digital marketing tools enhance the organizations' marketing efforts and reduce marketing costs, and these are crucial to achieving success in the internationalizations of companies (Chamboko-Mpotaringa and Tichaawa 2021; Magano and Cunha 2020).…”

Section: International Marketing As a Topicmentioning

confidence: 99%

Fusing International Business and Marketing: A Bibliometric Study

Florido-Benítez

Fernández

2022

Administrative Sciences

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This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the ubiquity of this tool in the hands of the users. It is a bibliometric study, and this work focused on international business and marketing articles published in major international marketing, expansion, strategies, and business journals from 2000 to 2020; this topic is scattered across various journals and second data in many disciplines. The investigation reviewed and collected data on the specific paradigm of research that discusses, investigates, and evaluates the topic of IBM. The results showed a new paradigm applied to the topic of IBM and classified it into four first-order research streams: academic research, international business, international development strategies, and customers. The contribution of this study is important in order to identify new challenges and opportunities for marketers, researchers and international companies and in terms of disentangling existing contradictions, applying a new theoretical framework to make better future decisions by large companies, and providing a higher quality to new research in the context of IBM.

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Online search engines and online travel agencies: A Comparative Approach

Cited by 18 publications

References 89 publications

Influencing factors of online products decision-making oriented to tourism economy under the guidance of consumer psychology

Influencing factors of online products decision-making oriented to tourism economy under the guidance of consumer psychology

Understanding the use of travel and restaurant platforms through the UTAUT2 model

Fusing International Business and Marketing: A Bibliometric Study

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